Survey finds most Americans think in-store movie renting is fading out {Engadget HD}

Jul 24th 2008 6:31AM i have a 2nd job in a video store, and i can assure you that the majority of customers are perfectly happy loading up their kids and perusing the aisles of a brick & mortar store, as opposed to accessing digital content.

most of the posters here are tech savvy enough to say 'sure, this seems reasonable', but i promise you, there are far more millions of people out there with zero clue about delivered content versus physical. they can barely figure out how to hook up their dvd player to their tv, much less configure a home network or a set-top box, and that's not even taking into the consideration the multitude of people still happily chugging away on dialup because they don't see the point of spending more for broadband.

and hd content isn't an issue, because there are still more analog SD sets out there than there are HD ones, again because average people just don't care, just don't want to (or can't) spend the money to upgrade, so they can't see the benefit. you know, we still get people complaining on a regular basis because we no longer stock full-screen versions of movies.

if ISPs begin capping bandwidth or tiered pricing, there will be even less enthusiasm for using services that increase the cost of a household's net connection.

while i agree that delivered content is the future direction we're going, i don't see it happening for quite some time.