Recent Comments:
HP Envy 13 review {Engadget}
Oct 5th 2009 5:31PM Less than 1000 vertical resolution? FAIL
Glossy screen? FAIL
Have a nice day.
Engadget's recession antidote: win one of 100 Microsoft Windows 7 pre-order discount codes! {Engadget}
Jun 25th 2009 12:33PM me me me
Clear shuffles through its last upstanding citizen, tells the rest to fall in line {Engadget}
Jun 23rd 2009 12:18PM HA-HA!
Back in the day, taking a flight cost $X. That was it. Now, it's $5 more for curbside, $179 for express lanes, $3 for a pillow, $15 for an aisle seat, $2 for the bathroom, etc, etc.
Airlines and airports should try to fully realize the potential for additional profits inherent in air travel. How about an auction system at boarding. Who wants to board first - do I hear $100? $120? Sold, to the lady in blue for $155. Step aboard. OK, next to board - do I hear $80? $90... etc.
At the security checkpoint, these sort of additional revenue streams should be particularly lucrative. All those people with a gate closing in 3 minutes - I bet they'd pay a pretty penny on the spot for priority screening. An auction system would get unruly, so in this case I would recommend three separate lines - a $200 line, with first priority; a $50 line with second priority (you get a screener if the $200 line is clear; and the normal line (named Priority Express by the marketing people), who get to screening if no-one is in line at either the $200 or $50 line.
If the $200 or $50 lines get gummed up with too many passengers, just raise the prices a bit more.
You could also monetize the elements of the screening process itself - $2 for a bin to place your keys and bets in, $5 for a shoe-removal waiver (or $2 for a bench to sit on to put your shoes back on), $10 to look the other way when they see that water bottle in your backpack.
It's a win-win. Airports, airlines and the TSA get revenue, and passengers (the important ones, anyway) get to the gate faster.
Captive consumers + limited resources + free-market magic = shareholder bonanza
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