Tru2way TVs at CES 2008 {Engadget HD}

Jan 27th 2008 2:26PM Can anyone explain to me the difference between Tru2Way and the other open standard DLNA: Digital Living Networked Alliance? Does Tru2way pertain to the way the menu and data appear on the TV screen whereas DLNA pertains to how data travels around the network from device to device?

Thank you very much!