Sony XEL-1 OLED TV unboxed {Engadget HD}

Dec 2nd 2007 8:50PM Measuring 1,000,000 : 1 isn't all that hard given the display supports a high maximim brightness.

No doubt this is the standard measure of simultanous contrast. They usually give the real deal measurements on the Bravia systems.

100,000 to 1 is a very easy measuement being well in the range of measurment of standard CRT devices at 50-100 nits. (.001 cd/m^2)

This is a proof of concept product. It is the first OLED TV that has been mass manfactured. Like the first of anything it is going to be very expensive. As time goes on Sony has proven to be one of the best at cost reducting manfacturing processes.

If they pull it off this is the next generation of TV after LCD. Plasma and DLP are pretty dead in the water as far as mass market. OLED in production beats in a solid may SED and FED on the drawingboard.