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Sharp AQUOS LC-52LE700UN impressions

Sharp's LC-52LE700UN is the 52-inch member of the company's first-ever LED-backlit AQUOS range, and we were fortunate enough to give it a spin here recently. The LE700 series began shipping out to consumers this summer, packed with web connectivity (AQUOS Net), a trio of HDMI ports, a 1080p X-Gen panel and a dejudder feature for smoothing out jaggies. The set packed a starting tag of $2,799.99, though in the few short months that it has been on the market, the street rate has fallen to just south of $1,600. Without a doubt, the fall in price helps the screen's cause in terms of value, but is there enough to warrant a purchase? Head on past the break for a few of our thoughts.

Sharp combines its latest LCD improvements in LX series HDTVs

Coming straight out of a brand new 10G production facility in Sakai, Sharp's line of LX HDTVs (in 60-, 52-, 46- and 40-inch sizes) are all sporting the latest in LCD technology with UV²A panels and LED backlighting. Unfortunately, like Sony, these new screens abandon the higher quality RGB LED technology of the pricey XS1 series for cheaper white LEDs. Still, with a price of around $5,000 for a 52-inch compared to the $12,000 sticker shock of the XS1, it's easy to see why the switch was made. Other improvements include a light sensor for auto-calibration, a six speaker (5 speakers on the 40-inch) integrated 2.1 channel sound system with "Duo Bass" subwoofer and the usual assortment of VOD and AQUOS network support in store for Japanese buyers this November. While already available on a few U.S. models expect the new tech to spread across Sharp's U.S. lineup shortly, not to mention Sony and anyone other parties interested in a piece of the company's suddenly expanded manufacturing muscle.

[Via AV Watch & Akihabara News]

Cake havers and eaters unite as Sharp promises better LCD contrast and efficiency

Sharp LCD TV
Ah, the wonders of technology. Sharp's lab rats have come up with "UV²A" technology that should allow for tighter control of the liquid crystal shutters in LCDs; that's geek speak for "higher contrast and lower energy consumption." We know that simply calibrating your set can net you benefits in the same two areas, but this is the kind of incremental gain that will help push LCDs past plasmas in the long run -- a 60-percent increase in contrast with 20-percent less juice from the wall. We'll be ready to apply some salt to the 5,000:1 contrast ratio figure and leave it to the marketing department to handle the use of "UV radiation" to twist the crystals (a healthy suntan from your Sharp TV?). We're just excited to see some tech that's production ready, as in UV²A could be rolled out next month.

New Blu-ray laser from Sharp burns triple, quad layer discs but can't cut red tape (yet)


Sharp stepped up at the 70th Autumn Meeting of the Japan Society of Applied Physics to promote its new 500mW Blu-ray laser that is reportedly production ready and waiting to churn out triple and quad layer (100GB) discs at 8x speed. The only thing holding it back from release now is the lack of an official spec from the BDA. Geeking out over details of the aluminum oxynitride film that enabled this breakthrough (pictured above) continues beyond the read link.

[Via Blu-ray.com]

Sharp refreshes its top of the line Blu-ray player with the BD-UP52U

Sharp BD-UP52U
Sharp has waited for CEDIA to refresh its top of the line Blu-ray player and for good reason. You see although the older BD-UP50U was only Profile 1.1, and lacked most of the features we expect today, it was the only affordable BD player that featured RS-232 for home automation control. The good news is that control freaks won't have to make that much of a compromise anymore because the new BD-UP52U still has the aforementioned control interface, but also has has all the great Blu-ray features you're looking for -- you know like BD Live, a network adapter (apparently no WiFi) and the latest audio codecs. No fancy streaming services like Netflix or Vudu yet though, but the price and availability is all right at $379.99 this October. And the rep promised we'd see Netflix very very soon.

HT-SB500 soundbar poised to overthrow HT-SB300 as Sharp's best yet


Before the end of the year, Sharp will have a new entry at the top of its soundbar offerings -- the HT-SB500. The $350 model, due in December, packs LCR and sub drivers in one cabinet, thus one-upping its stablemates with a "3.1-channel" soundbar designation. The latest multichannel connectivity is a moot point on soundbars, so the HT-SB500 takes the reasonable (at least in our experience) approach and sticks with optical and coaxial SPDIF inputs, stereo RCAs and a 3.5-mm jack. The onboard decoders for DTS, Dolby Digital and Dolby Pro Logic II should cover the bases for the intended uses, and adding in a dash of Dolby Virtual Speaker or SRS TruSurround HD processing should help create a soundstage that's bigger than the soundbar itself. Sharp knows aesthetics really count in this segment, and caps things off with its Touch Panel (hey, it's trendy right now) controls up front. Full details after the break.

Sharp, CEC partner up for cheap LCDs in China

Sharp CEC
Sharp and Sony are planning to dazzle and amaze us with the latest and greatest 10G LCDs rolling off the production lines of their shared facility in 2011, but there will still be plenty of money to made on older tech. With an eye on the bottom line, Sharp has partnered up with the generically-named China Electronics Corp. (CEC) in Nanjing. Not only will Sharp be selling 6G equipment for smaller displays to the Panda group of CEC, but the two will also be firing up an 8G LCD plant in Nanjing in March of 2011. Thanks in part to government stimulus action, China's developed a voracious appetite for affordable LCDs, and the Nanjing plant will aim to serve up 80,000 cheap panels to the market. So far, this collaboration is all about LCDs, so don't expect any CHBD-infused toys from Sharp any time soon.

VIZIO keeps the LCD TV crown in Q2, but Samsung is closing


Injunctions, hail, sleet or snow, VIZIO kept shipping its LCD HDTVs in large amounts during the second quarter, enough of them to account for 21.7% of the market, according to iSuppli. That was enough to narrowly hold off Samsung, which saw its numbers rise sharply from 17.8% in the previous quarter to 21.3%, reportedly due to its introduction and marketing of new LED sets, which contributed to 2.2 percent of all LCDs sold during the period. The analysts also see a growing trend of customers coming back for their second flat panel television to replace an older one, just the kind of people it thinks might gravitate towards features like skinny, power efficient LED designs. We'll see if that's enough to swing the balance Samsung's way, or if customers stick with VIZIO's approach.

Read - VIZIO Again Ranked #1 in U.S. LCD HDTV Shipments
Read - Samsung Cuts Into Vizio's Lead in U.S. LCD TV Market in Second Quarter

Sharp's AQUOS DX2 HDTVs don't need any help to burn Blu-ray discs


So, Sharp, you introduced the world's first HDTV line with integrated Blu-ray players last year, what are you going to do next? Only naturally, the Japanese lineup of DX2 series one-ups the original DX by adding Blu-ray recording as well. It doesn't appear that these pack the LED backlighting of the new X-Gen based displays headed our way this fall, so for now buyers will have to make do with the 15,000:1 contrast ratio shared with the other D-series televisions. Still, the big deal here is that the 1080p (52-, 46- and 40-inch) and 720p (32- and 26-inch) displays will burn up to 30 hours of HD video on dual-layer Blu-ray discs, by way of transcoding and compressing to MPEG-4 format without any messy external boxes or wires. The price range from ¥170,000 ($1,740) at the low end to ¥480,000 for the largest size when these ship September 15 but don't count on seeing them on this side of the Pacific (or the Atlantic.)

[Via AV Watch]

Sony, Sharp 10G LCD production plant deal officially official


Economic difficulties made things more complicated than expected, but Sharp and Sony have finally inked an agreement on a billion dollar joint venture that will see Sony initially taking a 7% stake later this year, rising to 34% by the end of April 2011. The key here is for Sony to get access to the production, while Sharp sees this as just the first of several deals that will allow it to sell half of the 13 million 42-inch TVs produced annually to other manufacturers. The Nikkei says deals with Toshiba and European manufacturers are on the table, so despite what your next TV says on the front, there's a decent chance it originates at the Sakai plant scheduled to open in October.

Read - AV Watch
Read - Nikkei

On again / off again Sony & Sharp LCD plant is still on, just delayed


It seems that the details of Sony and Sharp's LCD joint venture are still being worked out, but, by the end of the month Sony is expected to agree on investing around $1 billion to take a 34% share in the plant by next spring, though Sharp will be operating it on its own beginning in October. In case the 10-figure investment hadn't tipped you off, the first 10G plan is kind of like a big deal, which will certainly lead to plenty of progressively cheaper and larger flat screens headed our way in the coming years, whether they'll have the picture quality to satisfy vs. plasma is another question.

[Via Reuters]

Numbers be damned, plasma eats LCD's cake in DisplayMate's tests

Panasonic plasma
Even as the past year has been cruel to plasma, we've stood by the "old" gas capsule technology. The results of DisplayMate's controlled tests clearly show some of the reasons why we love us some plasma. The lineup of 2008-vintage, top of the line LCDs from Samsung, Sharp and Sony were calibrated and pitted against a top-end Pansonic plasma. You'll have to hit the link to get the full blow-by-blow results, but suffice it to say that the plasma set trumped the LCDs in the areas of contrast, color accuracy (to be fair, the Sony came close) and black level -- both on and off axis. Even for LCD fans, these results show that the side of the box with its inflated specs is no place to look for indications of picture quality. For those already in the know about plasma, though, there's a lot of reason to hope that even if the technology is in its autumn years, there's an Indian summer up ahead.
[Via TVSnob]

Sharp intros slate of new AQUOS LCD HDTVs, first LED models included


There are just two months to go before CEDIA kicks off in Atlanta, but Sharp's obviously not down with waiting 'til the Fall to introduce its latest gaggle of AQUOS HDTVs. First off, we're taking a look at the outfit's first LED-backlit AQUOS television, which will be available in 52- (LC-52LE700UN), 46- (LC-46LE700UN), 40- (LC-40E700UN) and 32-inch (LC-32LE700UN) screen class sizes. Each of the sets boast 1080p resolutions, a new X-Gen Panel -- which supposedly leads to deep, dark black levels that could very well blow your mind -- a 2,000,000:1 dynamic contrast ratio and 176-degree viewing angles. Separately, Sharp also debuted the 65-inch LC-65E77UM and the 60-inch LC-60E77UN, 1080p sets that are joining the E77 series and offering up 120Hz dejudder technology, a 4 millisecond response time, four HDMI sockets and an RS-232 socket for custom installers. We should be getting a little face time with all of these here shortly, and if you're looking for specifics on any given set, hop on past the read link and have a look.

Pioneer & Sharp Blu-ray joint venture officially official


Pioneer and Sharp have officially finalized their deal to combine Blu-ray operations, completing the joint venture planned since Pioneer began navigating its way out of several businesses including its Kuro plasma HDTVs. The official PDF has all the details, but the salient points are that Pioneer will have 66% ownership and 3 of 5 seats on the board of the 450-employee joint venture, ready to start up on schedule October 1, for the development, design, manufacture and sale of optical disc products, primarily Blu-ray.

Sharp says ITC ban on LCD imports won't affect US consumers

We just spent some time talking to Sharp's reps about that ITC ban on its LCD panels, and while they certainly didn't sound happy about the ruling, they made it clear that it shouldn't have too much of an effect on US consumers -- Aquos TVs and Sharp professional LCD displays currently on shelves are fine to be sold, and updated models have been hitting the channel as of last month. As you'd expect, the new displays have been re-engineered to workaround the Samsung patent in question, but here's where it gets confusing: the basic model numbers haven't changed. Instead, the new units have an "N" at the end, so a TV like the Aquos LC52-E77U will now be labeled LC52-E77UN. Sharp says the updated models have exactly the same specs as the outgoing ones, but we're waiting on a detailed list of spec changes -- or better, a side-by-side comparison -- so we can decide whether or not the HDTV equivalents of a pre-CBS Fender are floating around out there.

Update: Sharp hit us back with some revised information, so we've changed the post slightly.




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