SRS Labs sneaks TruSurround XT into Sharp, Olevia HDTVs

Read - Sharp agreement
Read - Syntax-Brillian agreement

Looking for more competition among Blu-ray players? TV and appliance manufacturer Taiwan Kolin is apparently prepping a player for the Taiwan market, expected to debut around the third or fourth quarter of this year. Built around Sharp components (not at all the first player to do so), the Economic Daily News quoted Taiwan Kolin's president as saying it would also see store shelves in the U.S. under Syntax-Brillian's Olevia brand. Unfortunately, with no features listed and a retail price only remarked as "less than NT$30,000 ($977 U.S.)" it'll probably need to be a lot less than that to make any kind of splash here.
As evidenced by the rash of partnerships entered into by Syntax-Brillian in the past several months, the company is aiming to "undertake a series of strategic initiatives to position [it] for future growth." Looking beyond the corporate speak, you'll find plans to "simplify its network of supplier relationships through which it develops and manufactures its Olevia and Vivitar product lines, streamline its channel partnerships to focus on a more targeted group of customers within Syntax-Brillian's current base of 3,000 retail and online partners, and eliminate positions representing an approximate 20-percent reduction in overhead costs." Unfortunately, we're not told exactly how many employees will be sent packing, but the firm is expecting the workforce reductions to result in "annualized savings of approximately $4 million in operating costs."
As seen previously, the FCC isn't scared to put the financial smackdown on anyone it finds not playing up to the rules of the digital transition, and has dropped about $6 million in fines on 11 companies. Several of the companies fined were retailers it says did not properly mark TVs that had only analog tuners and won't get OTA TV after it's shut off next year. Wal-Mart got dinged for $992k, $1.1 million went against Sears, $712k for Circuit City, $296k against Target and $280k against Best Buy. Syntax-Brillian was one of two companies that caught a charge for importing TVs without a digital tuner after the deadline, two more were fined for V-chip violations, while Panasonic and Philips were among seven others that settled to avoid fines. That probably won't cover all those $40 coupons, but it can't hurt.
We've already heard about how the economic slowdown in the US may be hiking up your cable bills, and it stands to reason that gadget buying will feel a pinch as well as buyers tighten their belts. But like so many other things in business, it may be the "little guys" (in this case, smaller LCD brands) that get jammed up. Even though consumers will be looking favorably at value-oriented LCDs, there are murmurs that resellers are pushing out their payment terms from 2-months to 3-4-months. It's hard to argue that a change in payment terms like this will negatively affect smaller, more tightly-budgeted manufacturers. But, we'd also like to remind folks that in the specific case intimated in the article (Syntax-Brillian), there's also the whole issue of its ill-fated LCOS efforts. On a positive note, we suggest value-oriented manufacturers tout the money-saving that staying at home with a good TV can produce (cheaper and more enjoyable than going out).
It looks like Syntax-Brillian (makers of Olevia LCD TVs) won't be scrounging around for LCD panels anytime in the near future, as the company has just announced that it's signed a deal with Sharp that'll see the company deliver a minimum of 700,000 LCD panels to 'em during 2008. That includes 32-, 37-, 52- and 65-inch size panels, with an option to buy additional panels based on market demand. Nothing too extraordinary there, but the deal does gives Syntax-Brillian and Taiwan's Kolin exclusive rights to Sharp's top-end 65-inch, 120Hz LCD panels through September 2008, which is certainly nothing to sneeze at. While the ink's still barely dry on this contract, as we heard during CES, those panels are already their way into some Olevia sets due in the second quarter of this year, making that "exclusive" period a bit on the short side, though we don't doubt Syntax-Brillian will make the most of it.
Newly LCD-focused HDTV maker Syntax-Brillian has teased a few details about its plans for CES, bringing a high-end feature from CES 2007, 120Hz, to its mainstream Olevia brand. No word on specific models or prices, but 1080p and 120Hz motion processing are the highlights of the 42-, 47-, 52-, 55- and 65-inch LCDs. Rounding out the CES 2008 plans are a JPEG/MP3 support, USB firmware upgrades, a new universal learning remote, and a whole slew of Olevia-branded accessories including HDMI cables, wall mounts and a wireless/waterproof LCD. Expect more details in a few days, and look for these HDTVs to hit shelves in the second quarter.
We knew it was in the works, and just before everyone bolted off to enjoy a little R&R, Syntax-Brillian finally completed the sale of its LCoS operations to Compound Photonics US. In the deal, Syntax-Brillian "licensed its LCoS patents and intellectual property to Compound Photonics US in exchange for a ten-percent stake in Compound Photonics Ltd.," Compound Photonics US' parent company. Furthermore, Compound Photonics US will be handing over an "annual fee" to Syntax-Brillian "meant to offset intellectual property ownership maintenance costs."
Syntax-Brillian is dropping a new 65-inch 1080p LCoS HDTV at CEDIA '07 that might not win any awards, but based on previous models it should still be a quality set. This high-def rear projection should feel right at home within the ho-hum Olevia brand as it's equipped with nothing exactly ground-breaking, but it does have some of the latest mainstream HD goodies. We're talking about 1080p at a quick 4-millisecond response time, dynamic contrast ratio rated of 2000:1, and the standard set of inputs: two HDMI, two component, VGA, S-Video, composite, and of course, coax. Expect the 665H (565H pictured) at $1,999 when the set hits select dealers during the fourth quarter.


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