MGM Grand at Foxwoods to utilize TV-to-Internet advertising platform
[Via TVWeek]
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In case you didn't catch it, there used to be an internet video platform operating under the codename Jittr Networks. Don't bother learning that factoid, though -- it has relaunched, official-like, under the name Vusion (please disregard that the Vusion name overlaps with a baby ointment). Competition to deliver streaming HD video over the internet is heating up, and Vusion is promising to give 95-percent of all broadband customers access to crispy, instant-on, 720p images. Vusion's secret sauce is the familiar combo of network infrastructure and a cleverly-acronymed WARP technology. Don't get us wrong -- we're all for internet streaming of HD, and we 

It seems like everybody and their proverbial uncle wants to get in on the delivery of HD via the internet. EdgeStream (not to be confused with NetStreams) is a new entry into the streaming field, and based on the name, it's safe to assume an edge-network is the central bit here. Like most players in this field, specific details are shrouded over by either techy or catchy names. EdgeStream took the techy approach, and touts it Internet Congestion Tunnel Through (ICCT) and Continuous Route Optimization (CROS) technologies for delivering a smooth, eye-popping viewing experience here. Our own experience with their demos was less than stellar, but Rome wasn't built in a day, was it? At this point, we welcome all entries in the hopes that one of them will catch on and deliver on three counts: smooth playback (some initial buffering is acceptable), great picture quality and studio support.
Here we are almost two years with Blu-ray and we still don't have the perfect player. Sure, the PS3 is going to finally get DTS-HD support, but it still can't bitstream the latest codecs and it still need a gizmo to use with an universal remote. There are some nicely equipped stand-alone players, but none that support BD Live yet. This only leaves HTPC software, which with the most recent updates supports BD Live and the next-gen codecs, or do they? As always, the devil is in the details and in the case of trying to enjoy TrueHD or DTS-HD on a PC, it's a pretty big devil. You see while the latest versions support both next-gen codecs, because of the lack of a protected audio path in Windows, the audio gets down sampled. As you might expect this still ends up sounding better than we're used to, but it's by no means lossless. Like just about all the limitations of Blu-ray, it's a temporary problem -- in fact the required hardware is expected in the second quarter of '08. The cool part is that you'll have the option to either decode in the PC or in your AV/R. The bad part is that you'll have to upgrade your sound card and playback software.
A study by the Convergence Consulting Group, aptly titled "The Battle for the North American Couch Potato," shows that nine percent of full-episode TV programs are being soaked up in front of a computer. The figure is expected to rise to 23-percent by 2010, and the study show where there's room for growth -- full-length content. The task chair potato's diet consists of short clips, with a full 75-percent of the clips originating from TV content. Obviously, people like the content being pumped out by the studios, but where are the profits? We've seen evidence that online ads are just as effective as broadcast ones, so the question becomes how studios can use online distribution to increase rather than simply shift profits. So where do you think the tipping point is?


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