This week's installment of How Would You Change over on Engadget Classic involves the first dedicated set-top-box to enable Netflix streaming right to your TV. Did you pony up $99 for one of these things? If so, head on over and let the world know if that was a good move.

We've known that individuals were turning to the internet to catch their favorite shows for some time now, but we aren't living in the future just yet. According to new research conducted by Nielsen and CTAM, most adults (94%) who "subscribe to cable or satellite television services prefer to watch television on traditional TV sets." Still, over a third of those surveyed who had a broadband connection admitted to watching at least one television program originally shown on TV via the internet, and nearly 40% of online TV viewers also use the world wide web to "get the scoop on actors and upcoming episodes." For numbers galore on this very topic, head on down to the read link and have a look.

[Image courtesy of BebeReviews]

Roku's Netflix Player got off to a hot start after launching just over a month ago, and apparently its creator has big plans for the plainly designed $99 box. According to a recent report over on Forbes, Tim Twerdahl, Roku's vice president of consumer products, has affirmed that a routine software update would be hitting later this year to enable content to be fetched and streamed from other "big name" providers. Regrettably, the conversation ended there, so there's absolutely no telling which "providers" he's referring to. Still, we're certainly intrigued by the idea of this thing becoming more versatile in the coming months, but wouldn't the name have to be tweaked at the very least?

[Via Silicon Alley Insider]

AT&T and DISH's tumultuous relationship seems to be ending, with the satellite company filing an 8-K form with the SEC indicating its received notice from the telco that it plans to end their marketing collaboration as of December 31. The possibly ill-fated from the beginning arrangement hasn't necessarily gone beyond the point of no return, since AT&T reps have indicated this was simply necessary for a six-month notification, but the company is still "discussing options" with DISH. Multichannel News contacted DirecTV and they indicated they too, are also still negotiating with AT&T in a bid to market triple-play services in areas where it hasn't rolled out U-Verse service yet. At this point we're expecting a drunken teary phone call from one or both (or all three) parties wondering where things went wrong any minute now.

Read - Reuters
Read - Light Reading
Read - Multichannel News

[Image courtesy GiftsByExpressions]

[Via Slashdot]

Forget YouTube over Bravia Internet Video Link, Sony plans on making the dongle relevant this winter by releasing the blockbuster Hancock for viewing to anyone who has the device hooked up to their Sony HDTV. This debut will happen before the flick hits shelves as a DVD and makes for an interesting end-around VOD services, competing movie delivery boxes or any thorny MPAA proposals. Unfortunately its exposure is limited to those with Bravia TVs, a good Internet connection and the $299 device, and willing to pay an as-yet-unspecified amount for the privilege. We're also still waiting to hear the details of Sony's PlayStation 3 based movie network, but we wouldn't be surprised if Hancock -- like Click, James Bond and Talladega Nights before it -- pushes multiple Sony platforms at once.

[Thanks, Tyler]

Like anyone else, we can't get enough video formats -- not -- but unlike H.264, DivX, XviD and MPEG-2 the latest rage is Matroska (aka MKV) is not a codec, but a container. It is the format which holds other formats, so you should be wondering, what's so special about it? It is special because it can hold new combinations of codecs and it is open for anyone to use. The most popular new feature is its ability to contain x.264 video, DTS audio, and at the same time subtitles in multiple languages, all in the same file. It is quickly becoming the replacement for AVI, and has the best chance of becoming the mp3 of video, than any other container has before. The problem of course is support. As usual Windows is covered, but thanks to Perian, Macs have support now too. And of course the most universal player in the world, VLC does too. But now it appears it has warranted some commercial support and the next version of DivX will play nice too. This of course doesn't mean that any hardware vendors will join in -- other than the Popcorn Hour that is -- but it's a step in the right direction.

Disney already made crystal clear that it was planning on dishing out a few films of its own via the internet this summer, but a recently inked pact between it and ReelTime will give Disney fans one more outlet for viewing content. In the agreement, it's noted that ReelTime Rentals will "provide popular video on demand rentals as they become available from The Walt Disney Studios, including new and classic titles from Walt Disney Pictures, Disney-Pixar, Touchstone Pictures, Hollywood Pictures and Miramax Films." And judging by that screen capture above, we'd say ReelTime isn't wasting any time putting its newfound partnership to good use.

Never afraid to hedge its bets on high definition content distribution, Sony Pictures Television International has joined its counterpart in the U.S. by enabling online retailers to sell its feature films and TV shows in DivX format. With even more DivX Certified hardware in homes and hitting the shelves soon, we just want to see who will put this content on the market, and how.

[Via eHomeUpgrade]

Matrixstream's been pushing its high definition IPTV box for the last couple of years, and now its show is going on the road. The MX-Drive system is a touchscreen platform that uses the company's MatrixCast technology to stream either video on-demand or live TV in standard or high definition, using h.264 compression, even over a low bandwidth connection. Unfortunately no manufacturers to use the tech have been named yet, and we've no idea if their content partnerships have improved over the sparse offering available last time we checked. With more ways to get HD hitting the home every day, in-car systems (even on tiny screens) is inevitable, but we'll wait and see if this system is the first to make a major impact.

[Via TVOver.net]

DOCSIS 3.0 continues its world domination tour, after hitting the Twin Cities, Japanese cable provider J:COM has rolled out the tech in half its systems, with plans to have it everywhere by the end of July. So far, J:COM is delivering its NET Ultra service 160Mb down/10Mb up for about $60 a month, $5 more than the next highest tier -- compare that to Comcast's 50Mb/5Mb service for $149.99. Of course in Japan, FTTP and high speed DSL systems have much higher penetration, prompting the quick rollout. While most of us are envious of Minnesota's early taste of speed, it's nice to know even they have someone to look up to.

C'mon, everyone that actually pays attention has Netflix figured out by now. During the trial period (or shall we say, honeymoon phase), Netflix is eager and willing to rush you any new releases you have on your list, while being even more ready to "receive" your disc back just as soon as it hits the firm's local distribution hub. After you've shelled out for a few months, you'll notice that those discs are magically taking a day or two longer to be received by the company, and those new releases you're craving are suddenly taking days (or weeks) to arrive. So, is throttling a reality? The folks at Sound & Vision Mag delved deep to find out, and while the company claims that "96%" of customers receive their movies next-day, there is an algorithm that works against you if you're a notorious new release grabber. Additionally, it was affirmed that "the more you work your membership, the less likely you are to get the new stuff." As everyone with Blockbuster can attest, the story isn't really any different over there -- we 'spose that's just how life goes when you're the 4%.

Ok, we know the PlayStation 3 is getting a movie download service this year - but apparently much work remains to be done. Variety checked into the situation and sees the number of movie studios signed on at present stands at exactly one: Sony Pictures. Never fear, because being late to the party could benefit Sony as it negotiates deals with other studios similar to the ones already in place for Xbox Live Video Marketplace and iTunes. Also on board is the possibility of transferring flicks to PSP, although that and any other features that expand on the functionality already seen on other services could slow down a deal. We're torn, while having another competitor in digital downloads (and another way to enjoy movies on our PS3) as soon as possible sounds good, we might be willing to wait if it means Sony's leverage can swing more features (or at least some leeway to the DRM currently in place on other services).

[Via PS3 Fanboy]

While Verizon and AT&T try to work their FiOS and U-verse services into new areas, the US Court of Appeals for the Sixth circuit in Cincinnati handed them a victory today by ruling that the FCC's new rules setting time limits for local authorities to act on new franchise applications are within its authority. The new ruling at the heart of the debate gives local jurisdictions 90 days to act on apps by providers that already have access to city land to run connections, and 180 days for new entrants to citeis or towns, and bar them from mandating new requirements the FCC finds unreasonable, like building a community swimming pool. While we're big fans of municipal pools, we're also into competition and consumer choice, so if you've been waiting to get TV via telco breathe easy knowing the path just got a little smoother.

Read - Reuters
Read - Verizon's response

Sony just released a rambling update to it corporate strategy through fiscal year 2010. An interesting read for fans and competitors alike as Sony lays bare initiatives intent on moving Sony from recovery to the "leading global provider of networked consumer electronics and entertainment." Most notable in the near-term however, is word from Kazuo Hirai, chieftain of Sony Computer Entertainment, that Sony will make a movie download service available to US PlayStation 3 owners this summer -- Japan and Europe at later dates with details coming "next month," presumably at E3. Moreover, Sony expects its gaming business to achieve profitability by March 2009, the end of the current fiscal year. Of course, we already knew that Sony was prepped to deliver full-length TV shows and movies sometime in 2008 via its North American PLAYSTATION Network. But summer, eh? Judging by the increased molecular agitation of sidewalk effluence, we'd say that Sony's season of movie downloads is already upon us.

Read -- 2010 plan
Read -- US summer launch