NAB disputes Nielsen's numbers, claims only 1.75 million unready for transition
by Ben Drawbaugh 
posted Jun 11th 2009 at 4:06PM
With less than 24 hours to go until analog TV goes dark for a certain segment of American, and the NAB wants to make sure everyone is aware that Nielsen's unreadiness claims aren't accepted by all. The point of contention is a mere 1 million people and really comes down to those who are "almost ready." Meaning, the NAB doesn't count respondents who claimed to have already started getting ready, but aren't in any hurry to make the actual switch until the very last minute. Differences in opinion aside one thing is for sure, at some point tomorrow every TV watcher in the US will be digital ready, or they will no longer be a TV watcher.
Reader Comments (Page 1 of 1)
Lakeonaut @ Jun 11th 2009 4:22PM
I'm really gonna believe the numbers of a lobbying group over those of a disinterested professional poller....right.
squiggleslash @ Jun 11th 2009 5:12PM
While I agree with the sentiment, the NAB's argument does make sense. There's a difference between "What? Wait? My TV's going to go out in a few days? Why did nobody tell me?" and "Yeah yeah, got it covered, going to get a box tomorrow."
Richard @ Jun 11th 2009 4:59PM
A lot of those are not household, they simply from small pop and mom store.