Disney videos coming to YouTube, Hulu might be next
by Richard Lawler 
posted Mar 31st 2009 at 9:17AM
It's a bit surprising to see the Disney family of channels mixing it up with the riff raff like YouTube and, potentially, Hulu given so much time spent increasing its online video presence already (ABC.com, ESPN 360, etc.) but here we are. The deal with YouTube will put video clips (with shared advertising revenue from 15 second prerolls, overlays and banners) and all ESPN to embed its own player on YouTube's page, similar to the deal with CBS and its March Madness Silverlight powered page. About the possibility of a deal with Hulu, Disney's not talking, but if they do take an equity stake, hopefully it will bring the same priority for HD streaming (and boxee cooperation) that's been pushed on its own site.
Reader Comments (Page 1 of 1)
glenn s @ Mar 31st 2009 11:35AM
Although I am not a big fan of Disney as a company, I have young children, so I've got lots of Disney in the 'ole library. Normally, I would be very wary of Disney taking a stake in any other content provider, but considering how poorly Hulu is managed at the moment (I use Boxee, nuff said), how can it get any worse.
Blizaine @ Mar 31st 2009 1:06PM
Letting the kids pull up some Disney on the iPhone via YouTube would bring some piece and quiet to the pre-meal wait at a restaurant.