Cox planning to roll out tru2way STBs this summer

by Steven Kim posted Mar 27th 2009 at 7:58AM

Although it flew beneath the radar at this year's CES, tru2way looks to be spooling up the PR machine in advance of The Cable Show in April. Leading the charge, Cox Communications has announced its agreement to use NDS tru2way software starting this summer; and since the field of tru2way-equipped TVs is slim pickings, you know the delivery mechanism -- set top boxes. Grousing aside, technology has to move forward, so Cox is going to start introducing Cisco (Scientific-Atlanta) and Motorola manufactured boxes with NDS software, with plans to do a market-by-market rollout later this year and continuing in 2010. We're all for more media-rich experiences on the TV, but not nearly as enthusiastic as we were about getting rid of STBs altogether. Absent TV manufacturers hopping onboard the tru2way en masse, this situation is taking on some CableCard overtones.

Filed under: Industry, Set-top boxes, Cable

Tags: cox, cox communications, CoxCommunications, nds, set top box, SetTopBox, stb, tru2way

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chumley @ Mar 27th 2009 1:39PM

I don't see the point of tru2way in boxes that are owned by the cable company. What would that offer that existing boxes can't? I thought the whole point of tru2way was to allow 3rd-party devices (i.e. TVs, DVRs, etc.) to operate on the cable network.

Neutral

Rich @ Mar 27th 2009 4:21PM

That's the point eventually. I would imagine it will take time for the CE companies to fully get on board, particularly after being burned with the first cable card spec. It would be nice to be able to just plug cable into a digital television and just have it work.

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