Analyst: Nearly half of broadband households are interested in Internet TV

by Richard Lawler posted Mar 5th 2009 at 9:21AM

We guess it just depends how you ask the question. Parks Associates new white paper From Boob Tube to YouTube: Consumers and TVs breaks down consumer interest in all the new features popping up in televisions of late, like VOD access and various widget services, finding almost 50% are interested in "premium web content" like TVs and movies delivered through a set-top box, and 33% showing interest in widgets. VP of Parks Associates Kurt Scherf sees this as just the beginning, with customers making hardware purchasing decisions and subscription choices based on the availability advanced video services. So far so good, but we guess the real test comes when these new TVs hit the shelves later this year.

[Via Hometoys]

Filed under: Industry, Set-top boxes, Internet

Tags: analyst, internet tv, InternetTv, online video, OnlineVideo, parks associates, ParksAssociates, vod, widgets

Reader Comments (Page 1 of 1)

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Bozster @ Mar 5th 2009 11:33AM

shocking :)

Neutral

Bozster @ Mar 5th 2009 11:35AM

shocking :)

Neutral

clara @ Mar 5th 2009 5:52PM

What exactly is the criteria for "interested" here? Acknowledging that it exists, with interest, sort of pleasantly noticing it? Interest in knowing more? Not disregarding it completely???

I'm not even sure this is worth an article without something qualifying it. It serves no purpose for the reader.

Neutral

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