EQD promises low prices on AURIA HDTV line, won't give specifics

by Darren Murph posted Feb 27th 2009 at 8:22AM

As the HDTV mainstays teeter on failure, drop lines and consider consolidation, newcomer EQD is hoping to exploit the situation by hitting the big guys where they simply can't compete: price. As we've already learned from VIZIO, price is king in the TV world right now, so when a new firm comes out swinging with 720p / 1080p HDTVs at "up to 20 percent less than other TV brands," we pay attention. Furthermore, EQD is slapping a two-year warranty on its entire AURIA line and pledging a portion of each sale towards charity. We're told to expect sets ranging from 16- to 47-inches in size, and each of the models should include an integrated ATSC / NTSC / QAM TV tuner along with HDMI 1.3 inputs. EQD is expected to make its HDTV debut when its first models ship in March or April, though only time will tell exactly how "low" these MSRPs will be.

[Via ElectronicHouse]

Filed under: Displays, Others, LCD

Tags: auria, charity, EQD, hdtv, lcd, lcd hdtv, LcdHdtv

Reader Comments (Page 1 of 1)

Neutral

Cap BD @ Feb 27th 2009 9:44AM

That two-year warranty and "donation to charity" sound great and all, but I'm skeptical about the picture quality from all these new low price brands.

Low Ranked

John @ Feb 27th 2009 9:30AM

Although I'd miss 16:9, give me an SD Sony or Panasonic CRT over this POS any day. I can't understand America's fixation with cheap=GOOD? If you can't afford something, save more! Hold off a few extra months, you'll be grateful for the quality you receive in return by purchasing something actually worth throwing your money into. Do people really like replacing their stuff every 2 years because its broken already? I don't get it...

Even if you're broke and you need the product NOW, most purchases over $1k are available with low rate financing, so why not take advantage of that?

Neutral

squiggleslash @ Feb 27th 2009 10:34AM

It's not "Cheap = Good", it's "Affordable = I can buy it".

EHD is over represented by the type who have no issues with the idea of spending $2,000-6,000 on a state of the art Plasma TV. Most of the country is not made up of that group. Most of the country is made up of people who, ten years ago, bought 25"-32" CRT TVs for $200-300, and are getting serious sticker shock when they walk into Best Buy and see the cheapest TV that would fit their room is $600-700, with the sales person trying to steer them into four digits.

Nobody wants a lousy TV. What they want is "good enough" at "affordable enough". Your complaint would be fair if some company somewhere was producing $100 32" TVs with a 100:1 (sic) contrast ratio and 480 lines of resolution, but nobody's proposing that. Given the quality difference between an average SD CRT or SD RPTV, and the cheapest 800:1 768p 32" LCD TV, people aren't exactly getting bad stuff.

(Hmm. Getting back to that crappy $100 TV earlier, how would you make that? I guess some kind of rear projection with an LCD from a mobile phone might do it. Time to enter the TV business...)

Neutral

richardginn @ Feb 27th 2009 6:10PM

I would rater stick with Vizio though. They have quality HDTV'S on the cheap.

Would be interesting if they did price the TV'S 20% lower than the Vizio price tag though....

Neutral

richardginn @ Feb 27th 2009 6:12PM

http://www.buy.com/prod/auria-eq2488f-24-widesceen-1080p-lcd-hdtv-1000-1-contrast-ratio-5ms/q/loc/101/210658551.html

buy.com does list a 24" TV for sale for 339 bucks.

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