SoBe's 3D Super Bowl commercial available now on YouTube HD

by Darren Murph posted Feb 1st 2009 at 11:36AM

Yeah, today's big game is but hours away, but if you're itching to put those newfangled 3D goggles to use beforehand, you're in luck. Reindeer has hosted up tonight's 3D SoBe ad on YouTube in high-def, and folks with those glasses -- which can supposedly still be picked up at hard-to-miss kiosks in grocery outlets and retail stores if any stock remains -- can tap the read link to have a look right now. Obviously we wouldn't do so if you're not much on spoilers, but we're betting your curiosity is going to get the best of you. Once you've watched, chime in below with your thoughts on the quality. Fair? Great? Just plain gimmicky?

Filed under: Other formats, Internet, Advertising, Sports, Primetime

Tags: 3d, ad, advertisement, advertising, commercial, marketing, Reindeer, sobe, youtube, youtube hd, YoutubeHd

Reader Comments (Page 1 of 1)

Neutral

B.J. @ Feb 1st 2009 11:57AM

Awesome!...looks great on a 20" computer screen can't wait to see it on my 50"

Neutral

theJoKell @ Feb 1st 2009 12:15PM

Didn't we get past the whole "3d glasses" thing in the 50s? What the hell is going on?

Neutral

Andy @ Feb 1st 2009 1:22PM

What is the point in paying $3 million for a commercial if you're just going to put it up online before the actual show anyway?

Neutral

Marrvia @ Feb 1st 2009 10:54PM

The reason it costs so much to advertise during the Super Bowl is because it obviously has very high viewership and it probably the only show in the world that people actually WANT to watch the commercials and many people watch it just to see the commercials. That's why it is 3 million. Sobe wants as much people get to see the commercial as possible, as with any company. So why would they care when or where they see it?

Neutral

T-bone @ Feb 1st 2009 2:07PM

What color are those glasses? The one's I have from a free movie (red/blue) don't seem to work.

Neutral

John B @ Feb 1st 2009 2:09PM

They're not the standard red/blue anaglyph. They're more like a really dark blue/near purple on the right with what I can only describe as a light brown or a dark tan on the left. The only real drawback is that having such dark colors also darkens the image itself quite substantially.

Neutral

John B @ Feb 1st 2009 2:07PM

Wow! The effects were **much** cleaner than I expected with almost no ghosting that is normally present in red/blue anaglyph. I have no interest in the game, but I want to see this on my 47" LCD.

Neutral

CapWKidd @ Feb 1st 2009 5:15PM

You mean you are on this site and you do not own a device that allows you to watch youtube on your TV?! :) I have a Tivo3 and a Apple TV.... You could always connect your PC to your TV...

Neutral

Kelbert @ Feb 1st 2009 2:35PM

Technically it's pretty good - the 3D is better than I thought, but the whole glasses thing still makes it a tiring experience. Also, content wise the commercial is plain blah.

Neutral

Big Sam @ Feb 1st 2009 3:59PM

I wish I had more hands, so I could give it 3 thumbs down!

Neutral

Kevin @ Feb 1st 2009 5:07PM

Pretty underwhelming to me. It was more difficult watching this with corrective glasses and I had to strain to notice the 3D effects. Maybe it'll look better tonight on the big screen.

Neutral

Mickey @ Feb 1st 2009 5:09PM

What technology are the using?

It's obviously not the circularly polarized stuff that use at movie theaters. And the old fashioned red-blue glasses don't work. A while, someone came out with the something based on brain delay where dark images take longer to reach the brain than light images. Is this it?

Neutral

LiqwidZero @ Feb 2nd 2009 10:09AM

Dreamworks Animation is using Intel's InTru3D technology.

Neutral

MLong128ir @ Feb 1st 2009 6:29PM

Watched it on a 18" LCD, looks pretty cool, but I still find some of the effects don't work or are blurred when they try "popping" out at you. And like John B said, the Intru3D glasses make everything pretty dark. Also the effect is lost for me on things with motion blur like flailing appendages and such, crisp lines work better.

For those without glasses, I got mine at my local grocery store at a Sobe/Monsters Vs Aliens display.

Neutral

Josh @ Feb 1st 2009 8:13PM

these commercials sucked. The 3D effects were terrible. Hardly anything popping out and the depth perception was boring. The monsters vs Aliens one was the worst one.

Neutral

dreamscape86 @ Feb 1st 2009 9:09PM

Why watch it on YouTube? It's on Hulu, along withe very other commercial.

http://www.hulu.com/superbowl/55648/super-bowl-xliii-ads-sobe-lizard-lake-3d

Neutral

Covarr @ Feb 1st 2009 10:58PM

I looked at every major department, drug, and grocery store in my town, and couldn't find a single pair. They weren't out of stock, they never had any to begin with.

Damn rural town.

Neutral

Scarabaeus @ Feb 2nd 2009 11:46AM

Same here in San Francisco. I went to several super markets, convenience stores and walgreens (where they carried Sobe), and all I got was blank stares when I asked.

Neutral

cwnyc @ Feb 2nd 2009 2:58PM

Same here in NYC! Where do you find these glasses? I did not even know these were 3D until I was watching them and the double images of different colors gave it away as 3D, but I was not aware of the availability of the glasses at all before the game (and I have never drank their stuff or even looked at their products).

Neutral

Mike P @ Feb 1st 2009 11:07PM

How about those of us who had no idea about the 3D glasses thing until tonight.. I would have surely stopped into Target yesterday to pick up a pair.

Neutral

Spiza @ Feb 2nd 2009 8:01AM

The effects were underwhelming at the super bowl party that I was at. I think the problem though was that the TV colors needed to be set up to match the colored lenses. I don't believe the TV I was watching was calibrated correctly. The Sobe commercial was much better for seeing the 3D effects where it was mostly white. I could see the double image through much of it though. I'll have to see if Chuck is better on my TV tonight. It was nothing near the quality of My Bloody Valentine. This was more like my father's 3D.

Neutral

DensuCake @ Feb 2nd 2009 9:54AM

Maybe it supposed to be better on an old crt monitor, but I got a headache watching the 3d segments on a hdtv. The colors looked terrible and only a select few scenes appeared 3d. It going to be painful to watch Chuck in 3d tonight.

Neutral

ahow628 @ Feb 2nd 2009 9:57AM

Halfway through watching that commercial last night, I had to check and make sure I wasn't on the worst LSD trip of my life...

Neutral

MLong128ir @ Feb 2nd 2009 12:44PM

1080p, 720p, and 480p versions of the Monsters Vs Aliens trailer are online at www.monstersvsaliens.com now. For me it's still a mixed bag, the 3D effects are kind of interesting, but the color is horrible, and the comet strike 11 seconds in hurts my eyes for some reason, like a crazy strobe effect. Luckily this method is just for the advertising and not the film release.

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