VIZIO does it big time with own Super Bowl ad

by Darren Murph posted Jan 30th 2009 at 6:01PM

We've always respected those who practiced what they preached, and we've got to give it to VIZIO here -- it's definitely standing by its word of switching marketing gears from discount to high-quality. The company famous for delivering HDTVs at rock bottom prices has just announced that it will air a commercial in this year's Super Bowl, and at around $3 million per slot, you know it'll be worth watching. Of course, you probably shouldn't expect scantily clad females or overdone explosions, as the company's co-founder and VP of sales and marketing Laynie Newsome has stated that the spot is one that's "simple and speaks directly to its customers." Low-key and Super Bowl? Those don't mix, do they?

Filed under: Displays, Others, Advertising, Sports

Tags: marketing, NBC, nfl, promo, promotion, super bowl, super bowl xliii, SuperBowl, SuperBowlXliii, vizio

Reader Comments (Page 1 of 1)

Highly Ranked

Money Mike @ Jan 30th 2009 6:17PM

I know most people won't care, but I really hope there aren't any commercials this year that are still aired in standard definition. At this price, it just makes no sense to me, whatsoever.

Lowest Ranked

Kyle @ Jan 30th 2009 11:27PM

So are they going to air their ad in SD to show people what Vizio's look like? I mean who actually takes them seriously that they can produce a quality set? They're sets are meant to hit a price point, that's it, nothing more!

Neutral

YouFaceTheTick @ Jan 31st 2009 3:35AM

Why is Vizio retaining a washed-up whiner like LT?

Neutral

Tony @ Feb 1st 2009 12:33AM

Low-Key commercial will only turn people against Vizio and that it's taking up Valuable Superbowl commercial space and just wasting it!

it clearly shows they can't come up with anything that stands out.

Highly Ranked

Markus @ Feb 2nd 2009 4:24AM

That spot was horrendous. President? Wha?? Talk about coming from left field. I ended telling my friends at the Super Bowl party why my Samsung kicked the Vizio's boutay when they said I paid too much. The sweeps mention was an afterthought. - poor execution, bad strategy and terrible brand building. Vizio has a chance at becoming a staple in American homes but not with these types of ads.

Neutral

johnlaw @ Feb 4th 2009 5:22PM

Vizio's message was simple and straightforward. I thought it was efficient and got their message across without doing anything crazy or getting lost in the midst of that awesome game.

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