Sony loading up New Yankee Stadium with BRAVIA HDTVs

by Richard Lawler, posted Jan 9th 2009 at 2:01PM

Someone's got to pay for the New York Yankees' $1.3 billion new stadium, and after cutting deals with Mitsubishi and Cisco, Sony is next in line. Continuing an existing relationship, expect the house Ruth didn't build to house 550 BRAVIAs and professional LCDs throughout the hallways and offices, Sony HD ads around the ballpark, plus PlayStation 3 and Vaio systems available for fans to use. Expect a 30 second sony ad to run on that slick HD scoreboard before Opening Day and each game afterwards, punch the read link for more information on the ads and the screens we'll be seeing them on.

Filed under: Industry, Sony, LCD

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Highest Ranked

The Fuzz 53 @ Jan 9th 2009 2:28PM

A match made in heaven. Overpriced tv's to go with overpriced seats to watch overpriced players underperform.

Neutral

MJ @ Jan 9th 2009 2:47PM

**Sigh** AT&T Park got the HDTV upgrade for the All-Star Game back in '07. Seriously... how is this news?

Neutral

EatingPie @ Jan 9th 2009 3:16PM

Why is everyone so cynical, sheesh!

What I find interesting is that Sony *paid* to put probably 100s of TVs in the park. At least that's what it sounds like. Whoever is in charge of Yankee Stadium is a marketing genius!

Now I just need to see if he can get Sony to pay to put a TV in my house.

-Pie

Neutral

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