Monsters vs. Aliens 3D promo gets detailed

by Darren Murph posted Jan 4th 2009 at 9:25PM

For those searching for a few more details on how exactly the Monsters vs. Aliens 3D trailer will be seen on Super Bowl Sunday, you've arrived at the right place. According to a new AP report on the topic, around 150 million 3D glasses will be given away for free at Pepsi / SoBe Life Water displays at 28,000 locations including grocery, drug and electronics stores and big-box retailers -- in other words, you shouldn't have to look hard to find 'em. The three minute promo will utilize Intel's InTru 3D and ColorCode 3-D technologies, which are said to be far superior to the old red-blue Anaglyph system. In fact, those without 3D glasses will still be able to make out what's going on. Oh, and if you were even the slightest bit curious as to how serious DreamWorks Animation is about pulling this off, get a load of this: the outfit's CEO, Jeffrey Katzenberg is calling the stunt "perhaps the biggest media-advertising event in history," noting that it will involve "tens of millions of dollars." Gulp.

[Image courtesy of AP Photo/Matt Sayles]

Filed under: Other formats, NBC, Primetime

Tags: 3d, Chuck, colorcode 3d, Colorcode3d, DreamWorks, intel, intru 3d, Intru3d, Monsters vs. Aliens, MonstersVs.Aliens, NBC, super bowl, SuperBowl

Reader Comments (Page 1 of 1)

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shamon @ Jan 4th 2009 9:47PM

Man this is gonna be huge cant wait to see how this will kook on my hdtv

Neutral

Greg @ Jan 5th 2009 10:09PM

how can I get glasses for it?

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Brian Kaempen @ Jan 6th 2009 3:12AM

Dreamworks has also been hosting a series of private screening of 3 scenes from the movie in 3D for both press and invited guests, like film students who RSVP. I was able to attend one back in November and the movie looks really good in RealD or whatever it was they were using. Also, despite being a kids movie, it was funny for adults as well. The commercial will be sweet.

-Brian

Neutral

LiqwidZero @ Jan 6th 2009 2:42PM

You can also order the glasses by phone. The support number is 1-800-646-2904. I just called the number about two minutes ago, and the guy over the phone said that they will start shipping glasses "in a week."

But as stated, if you cannot find these glasses anywhere, call that number.

Neutral

Eugene @ Jan 28th 2009 4:21PM

Stores that are supposed to have the glasses: Kroger, Ralphs, Frys, Safeway/Vons, Supervalu, Food Lion, A&P, Pathmark, Coburns, Fairway, Fresh Brands, Hy Vee, Nash Finch, Roundy's, Winn Dixie, K-Mart, Dollar General, Hess (select stores), CVS (select stores).

Meijer and Target are supposed to have them on 1/31.

Neutral

martinguity @ Feb 23rd 2009 2:20PM

this is theu best game i aver herd about

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