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Reader Comments (Page 1 of 1)
squiggleslash @ Dec 24th 2008 3:04PM
Why are they thanking Blu-ray? 12% of TDK's sales were BD, the rest were DVD. Did BD encourage everyone to buy DVD copies? That doesn't make any sense.
Jeff N. @ Dec 24th 2008 6:22PM
Well Blu-ray does have a higher mark-up and it probably brings in more profit per unit sold than
a standard DVD. So I am think they are pretty happy that it sold 12% of the total sales for TDK. Last year it would not of done 12%.
Mr. E @ Dec 24th 2008 6:25PM
I haven't been buying DVDs for years, since after experiencing even the semi-mediocre quality of broadcast HD, I couldn't go back to the softness and bland colors of 480p NTSC. Since Blu-ray came out, I've been happily buying packaged media again, including TDK. I'm sure I'm not the only one among the 12% that bought the BD copy who wouldn't have bought it if it was a DVD-only release. That's why the studios are thanking Blu-ray for helping their bottom line. It's gotten consumers like me to start buying again.
Thomas @ Dec 24th 2008 6:52PM
I feel the same as Mr. E.
I too didnt really buy any DVD's for the last couple of years. Since HD-DVD and Blu-ray arrived i have invested in more than 220 HD movies. Most of them in late 2007 and 2008.
I would not have bought "The Dark Knight" on DVD, but was happy to purchase it on Blu-ray.
josejrp @ Dec 26th 2008 8:56AM
Same here... I hadn't bought a DVD almost since getting a HDTV, but now I find myself collecting quite a few Blu-rays.