Nielsen VideoScan High-Def market share for week ending December 14th, 2008

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FreeRange @ Dec 20th 2008 11:35PM

Here's my guess: A lot of people will open Blu-Ray players Christmas
morning and then purchase Blu-Ray movies for them within those first
few weeks. I bought my parents a Blu-Ray player but I'm not getting
them more than 2 movies if only because they are too expensive! Well,
that, and the player wasn't cheap. Since this number right here was
predominantly Dark Knight, I'm guessing that's the default movie
gifted with players, too (Sorry, mom and dad, I'm predictable, it
seems).

Meanwhile, not a lot of people are going to rush out to buy DVDs
(cheap enough to have been gifts is how I'm reading this $461
million) because they got a decent chunk for Christmas if they're
sticking with DVD.

Planet Earth is going to top the scales again on Blu-Ray as will a
few other HD rich titles that weren't gifted as heavily (What's
Planet Earth going for these days? $60? $80? It's like $10 and 2
bubble gum rappers if you want it in HD-DVD at Fry's, I think).

Decent Blu-Ray sales post-Christmas but lower DVD sales (lower
compared to these numbers, I mean) adds up to a higher % for Blu-Ray.
Unsubstantiated optimism (and parentheticals) FTW! WHOO!

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FreeRange @ Dec 20th 2008 11:35PM

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