Nielsen VideoScan High-Def market share for week ending December 14th, 2008
The Dark Knight didn't disappoint anyone this week as it clearly outsold any other title (this week and the history of Blu-ray) by an unprecedented level according to Nielsen VideoScan numbers courtesy of Home Media Magazine. Although TDK didn't make the top 10 on Blu-ray's market share chart this week -- thanks to a number of catalog titles, which are obviously availability at a great price somewhere -- based on our estimates it managed just under eight percent of DVD's share. This is barely half of what Blu managed overall, which was at an all time high of 14 percent -- the highest before this was October 5th (Iron Man) at 13 percent, but that week had less than half the revenue at $26 million. Speaking of revenue, this is the most money ever spent on Blu-ray in one week, and by a long shot. In fact this is close to what Blu-ray would make in a month. It truly does look like a Blu Christmas especially if you consider how many more DVD players there are out there. We can't say we blame anyone, with Blu-ray players selling for a little as decent upscalers, why not enjoy some real HD?
Filed under: Blu-ray
Reader Comments (Page 1 of 1)
JDS @ Dec 20th 2008 6:31PM
$60.78 MILLION....WOW
If only there were new release titles that could maintain the revenue at this level....sadly there isn't.
Pineapple Express, Death Race, Eagle Eye, Max Payne...I don't even see a big release on the schedule through April 30th 2009 that could deliver TDK type numbers....
Hope Springs Eternal....................
Mike @ Dec 21st 2008 1:54AM
We probably need to look at this winters big hits...
The Day the Earth Stood Still
Valkerie
I wonder if Twilight gets enough chick support to get women blu when it comes out.
and don't forget Bond.
then junk jan-april...so will have to wait till next Christmas to get the summer 09 hits
WebDev511 @ Dec 20th 2008 7:57PM
Did anyone not see this coming? 15% would have been nice, but as JDS pointed out, unless there are a lot more players sold in the remaining days before and two weeks after the holidays, 14% is going to be tough to reach without another title like TDK.
mitchelljd @ Dec 21st 2008 12:57AM
15% should be coming in the days of January and onward. why? alot of Blu-ray players are still wrapped up for christmas gifts.
most of the studios are expecting a boost in blu-ray content sales in january/february, after the newly sold players actually start getting used.
FreeRange @ Dec 20th 2008 11:35PM
Here's my guess: A lot of people will open Blu-Ray players Christmas
morning and then purchase Blu-Ray movies for them within those first
few weeks. I bought my parents a Blu-Ray player but I'm not getting
them more than 2 movies if only because they are too expensive! Well,
that, and the player wasn't cheap. Since this number right here was
predominantly Dark Knight, I'm guessing that's the default movie
gifted with players, too (Sorry, mom and dad, I'm predictable, it
seems).
Meanwhile, not a lot of people are going to rush out to buy DVDs
(cheap enough to have been gifts is how I'm reading this $461
million) because they got a decent chunk for Christmas if they're
sticking with DVD.
Planet Earth is going to top the scales again on Blu-Ray as will a
few other HD rich titles that weren't gifted as heavily (What's
Planet Earth going for these days? $60? $80? It's like $10 and 2
bubble gum rappers if you want it in HD-DVD at Fry's, I think).
Decent Blu-Ray sales post-Christmas but lower DVD sales (lower
compared to these numbers, I mean) adds up to a higher % for Blu-Ray.
Unsubstantiated optimism (and parentheticals) FTW! WHOO!
Dave J @ Dec 20th 2008 11:42PM
The percentage was closer to 18% using Nielsen Videoscan data made available from Home Media Magazine to calculate. Warner has publicly stated that worldwide sales were 13.5 million combined (11.8 million DVD and 1.7 million BD) for a percentage of 12.59% for BD worldwide. If you believe BD only reached 8% for the US alone then you'd have to believe that the other territories included in those totals have a far greater percentage than 12.59% to make up for the lower than average 8% for the US. There is zero evidence of that. In other words, your estimates are way off.
See my long rebuttal over at AVS.
http://www.avsforum.com/avs-vb/showthread.php?p=15347749#post15347749
mntwister @ Dec 20th 2008 11:47PM
Free Range, I agree with you, the 170,000 players sold on Black Friday plus sales through the holiday (Target is selling one at 149.95 this comingweek I believe , on the cover of their Sunday insert), more discs will sell from the new owners of the machines. I know of 3 people who turned blu in the last 2 weeks. My only concern is that Black Friday prices came and went and back up $249, plus the movie prices never got discounted for the holidays. The studios are either blind to the economy or have idiots working there. A good heap of titles should have had their suggested retail prices reduced by at least 10.00. 1966 Batman with Adam West, Suggested retail $39.95, I mean come on, for the average consumer that's a definite no go. Many of the titles that made less than 50 million at the boxoffice are priced way up there with the big hits....personally I feel it';s a mistake and hurting the new format.