Lionsgate exec speaks on day-and-date DVD / VOD releases
Day-and-date VOD / DVD releases -- occasions where a film is released on disc and via video-on-demand channels simultaneously -- have been happening on a small scale for awhile now, and according to a bigwig at Lionsgate, it'll remain that way for some time to come. While speaking at the annual Global Media and Communications Conference, Michael Burns told the crowd that "retail relationships were still too important for studios" when asked about the subject, noting that "we don't want to piss off retailers." Not a surprising stance for a studio vice chairman to take, we guess, but an unfortunate one regardless; holding up progress on the digital delivery front for fear of retailer rebuttal? Puhlease.























Reader Comments (Page 1 of 1)
Evan @ Dec 11th 2008 8:40AM
Cable company VOD is antiquated and needs to die. Retailers and internet downloads are superior in almost every way.
Cable company VOD:
- You have to subscribe to a cable company's television service (which I don't want),
- Limits you to using their set top cable box (which I certainly don't want),
- Ties you to one regional service provider.
Internet downloads:
- Flexibility and choice of your own hardware (e.g. Netflix on Xbox 360 or PC),
- Choice and competition between providers (e.g. Netflix and iTunes),
- Doesn't require that you buy other services from the same company.
Physical media (Blu-Ray discs):
- Flexibility and choice of your own hardware (e.g. PS3, stand-alone Blu-Ray player, PC),
- Choice of rental or purchase.
- Choice of retailers, both mail-order and brick-and-mortar.
- Superior image and audio quality.
Rob @ Dec 11th 2008 11:05AM
Cable VOD is another choice. If it dies, there are fewer choices.
I agree with what you say about not limiting choices, but your assertion that Cable VOD should not be one of them is a bit contradictory...
mirage @ Dec 11th 2008 2:42PM
Anyone who gets cable solely for On-Demand is an idiot! I subscribe to comcast for the programming and find the VOD service a nice bonus. Why should they get rid of it?
Dan Wesnor @ Dec 11th 2008 5:01PM
Note to marketers: If you're afraid you will piss off retailers, your product sucks. Retailers don't get pissed off at comanies that make product people will actually buy.