Sony builds massive BRAVIA-drome in Italy to showcase 240Hz Motionflow tech

by Darren Murph posted Dec 6th 2008 at 3:17PM

As the race to infinityHz continues, Sony is busting out the advertising checkbook to showcase its utterly mesmerizing 240Hz Motionflow technology. The BRAVIA-drome installation, which is modeled after a 19th century zoetrope, measures 10-meters across, spins at over 40kph and is the centerpiece in a new commercial designed to display soccer action in the sleekest, smoothest, silkiest way imaginable (or so it says). Have a quick glimpse at the filming of the spot just after the break.

[Via Geek]

Gallery: Sony builds massive BRAVIA-drome in Italy to showcase 240Hz Motionflow tech

Filed under: Misc, Sony, Advertising

Tags: 240hz, ad, advertisement, advertising, bravia, BRAVIA-DROME, marketing, motionflow, promo, promotion, sony, zoetrope

Reader Comments (Page 1 of 1)

Neutral

madgamer @ Dec 6th 2008 8:25PM

I've looked at the pictures and clicked the read link, and I still don't totally understand what Is going on here on here... Is it just a set for a commercial shoot with a big spinning thing that they want to relate to how fast their TVs refresh?

Neutral

tEh cRyPt @ Dec 6th 2008 9:35PM

http://video.google.com/videosearch?q=bravia-drome&hl=en&emb=0&aq=f#

Here ya go!

Neutral

Kevin @ Dec 6th 2008 10:25PM

not clear on what that thing does but it sure does look nice

Neutral

SimbaDogg @ Dec 7th 2008 1:14AM

seriously...w/out a video this post stinks. i have no idea what its supposed to look like spinning at 40 kph. i guess i'll leave it to my imagination after a few drinks

Neutral

Wes @ Dec 7th 2008 1:30AM

Wow, only Sony could think of spending this much money on a dome that leave you with a black-horizontal bar going through your picture several times a second blocking a bit of what your seeing playing a tech demo of a guy passing a ball looping over and over again.

Meanwhile, their company continues to have their stock going down more and more to a hundred year low courtesy of the failure that has been the PS3. Go... Sony?

Now that you've spent that 10 million dollars well, people in Italy will definitely buy your tv now and you'll have 100% marketshare. I have no doubt, every single italian will fall for this solely cause they love soccer sooo much. *rolls eyes*

Neutral

rod @ Dec 7th 2008 6:37AM

jus found sony hav got a blog going over at http://motionflow.eu about this whole thing

Review: Call of Duty: Modern Warfare 2 Assassin's Creed 2's final dev diary takes us into Ezio's villa This is Modern Warfare 2's official launch party	Droid Does... only have 256MB of storage for apps With AdMob purchase, there's really no escaping Google advertising now Windows 7 security defeated by 8 out of 10 malware applications
Confirmed: 10.6.2 removes Atom CPU support from Snow Leopard Wireless Keyboard Update 2.0 now available Shacking up: iPhone sales plan at RadioShack sparks rally	Ray of light: U.S. temp worker hiring increased by 34k in October Cameron International: Pull-back is an opportunity Twenty years ago today, economic freedom returned to Eastern Europe
Xbox 360 Fancast 142 -- ODSB XBLM Deal of the Week: Saints Row 2 DLC Crackdown HDD installation now available	VIDEO: BMW M3 GTS takes to the track CR&S DUU Concept is a mototerminator for the rest of us Daily U-Turn: What you missed on 11.9.09
PC game sales start hitting early New Left 4 Dead patch adds 4 on 4 competitive matchmaking Atari confirms February 2 launch date for Star Trek Online	Fed-Up K.C. Ownership Pushed to Act Larry Johnson Released, Redskins Already Expressing Interest Bengals a Win Away From Controlling AFC North