The many faces of Tweeter call it quits

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Ken @ Dec 3rd 2008 2:22AM

Lame.

Even if these were the lamest stores ever, these products really need to have some sort of retail presence. If I were a hi-end company, I would be burning the midnight oil to come up with a business plan that involved direct or internet buying as my bread and butter, with the products available to retailers if they wanted them.

One thing I can imagine is a few complementary/non-competing companies (say MartinLogan speakers, Vidikron displays, and McIntosh components) having one demo center per big city (LA, NYC, Miami, Chicago, Seattle, etc.). Point would be to get potential customers to demo your products, and either order from you, or order elsewhere.

Idea is - if there are no hi-end retailers, where will you be able to see or hear this equipment, and what does that mean to your business?

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Reader Comments (Page 1 of 1)

Ken @ Dec 3rd 2008 2:22AM

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