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Live NFL broadcast to air in 3D as "proof of concept"

by Darren Murph posted Nov 24th 2008 at 12:13PM


As the NFL gobbles up even more market share in the United States, it follows logic to see the next big in-home entertainment push side with it in order to garner attention. With every company and its third subsidiary twice removed trying to shove 3D into the home, we'd say starting with the NFL is a brilliant move. In a closed-to-the-public "proof of concept" demonstration, next week's matchup between the San Diego Chargers and the Oakland Raiders will air live in 3D to select theaters in Los Angeles, New York and Boston. Third-dimension mainstays 3ality Digital and RealD will play critical roles in the delivery, though it remains unclear what exactly the NFL and 3D backers in general plan to do afterwards. If you'll recall, this isn't the first pro sporting event this year that was beamed in 3D to nearby theaters, but we can't think of anything more appealing than 300-pound gentleman crushing each other just inches from your retinas.

[Thanks, Jesse]

Filed under: Industry, Other formats, Sports

Tags: 3ality Digital, 3alityDigital, 3d, at-home, football, home, in-home, in-home 3d, In-home3d, NFL, Real D, Real D 3D, RealD, RealD3d, sport, sports, Technicolor

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