The problems with the Nielsen VideoScan figures are that they (a) take a very small sample (seven days of sales, allowing a single release to have a disproportionate effect on them) and (b) compare to the previous time period, rather than a comparable time period (such as "this time last year")
Interestingly I'm sure it'd help EHD/Warner's pro-Blu-ray agenda to get hold of figures that compare to last year's sales. They'll probably have to send money Nielsen's way though rather than just republish Home Media's take on them. Perhaps it's time for EHD to ask Warner for some of that Blu-ray promotion budget.
Reader Comments (Page 1 of 1)
squiggleslash @ Nov 22nd 2008 7:28AM
The problems with the Nielsen VideoScan figures are that they (a) take a very small sample (seven days of sales, allowing a single release to have a disproportionate effect on them) and (b) compare to the previous time period, rather than a comparable time period (such as "this time last year")
Interestingly I'm sure it'd help EHD/Warner's pro-Blu-ray agenda to get hold of figures that compare to last year's sales. They'll probably have to send money Nielsen's way though rather than just republish Home Media's take on them. Perhaps it's time for EHD to ask Warner for some of that Blu-ray promotion budget.