Blu-ray forecasts slightly lower due to wild economy

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Multi-format-mayhem @ Nov 19th 2008 6:21PM

Here's another greatly amusing Blu-ray forecast -

Sony CEO expects Blu-ray to take 50% of the market in 2008

http://www.thetechherald.com/article.php/200815/663/Sony-expects-Blu-ray-to-hold-50-market-share-in-2008

Naturally it's difficult to say precisely how minute the Blu-ray share really is
(what with the BDA terrified of telling anyone just how badly they have done since all the
bragging when they were fighting HD DVD - it's an interesting concept tho,
crying off disclosing any verifiable facts on the basis of market confidentiality in a market of 1,
I wonder how long their investors will put up with that sort of laughable BS).

Last time anyone sensible talked about their proper market share
(ie the more serious & less obviously fanboy media outlets like the NYT)
they mentioned something around 3 - 4% of the total movie disc market.
.....and even that was generous given that DVD sells 1.7 billion units in the USA alone annually.

Neutral

Spiza @ Nov 20th 2008 4:07AM

Your link is apparently a misquote. A poster there even mentioned it.

http://www.digitimes.com/news/a20080407PD201.html

They wouldn't even have been able to ramp up replication efforts this year to achieve 50%. I guess you believe everything you read though?

Neutral

Multi-format-mayhem @ Nov 20th 2008 5:57AM

It's a weird "misquote" that is in several reputable sites.

.....and even your own link says exactly what mine says.

(maybe you meant to post up something else?)

Or perhaps it's just that you prefer to believe any old sh!t that makes excuses those laughably ludicrous claims?

Maybe you feel that speculative word of some unknown blogger means more than a reputable news site?

Neutral

squiggleslash @ Nov 20th 2008 9:11AM

In fairness, the Digitimes article doesn't say Sony expects Blu-ray to take 50% of the market by the end of 2008, but that it expects 50% of its own DVD/BD products to be Blu-ray by the end of 2008.

Not that I'm saying there's any likelihood that Sony achieved that (though the PS3 makes the question interesting, and certainly makes it plausible they may have come close), but it's a massive difference between "One vendor that's heavily pushing BD and willing to subsidize it thinks it'll have half of its DVD/BD sales be BD" and "Half of all DVD/BD sales from all vendors, most of which are less willing to subsidize the product, will be BD".

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Original post: click here

Reader Comments (Page 1 of 1)

Multi-format-mayhem @ Nov 19th 2008 6:21PM

Spiza @ Nov 20th 2008 4:07AM

Multi-format-mayhem @ Nov 20th 2008 5:57AM

squiggleslash @ Nov 20th 2008 9:11AM

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