Pioneer opens second US retail store in Phoenix, Arizona

by Darren Murph, posted Nov 15th 2008 at 3:06PM

For those ensconced in the Arizona desert and looking for a new KURO, you're in luck. Pioneer has just swung the doors open on its second US retail store, a 3,200 square-foot facility situated in the Northeast Valley of Phoenix, Arizona. The outfit opened its first US store in Orange County, California in August of 2006, and both stores will be responsible for selling a wide variety of Pioneer gear, most notably KURO flat-panels, Blu-ray decks and speakers / headphones typically reserved for the Japanese market. Now, if it manages to notch anything close to an impressive amount of sales (without vast, deep discounts) in this economy, you can color us floored.

Filed under: Misc, Pioneer

Tags: arizona, KURO, pdp, Phoenix, pioneer, plasma, retail, store

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Reader Comments (Page 1 of 1)

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LB @ Nov 15th 2008 3:24PM

I wonder too how they will make it. I'd walk into a sony store before Pioneer and I haven't walked into a Sony store or Best Buy in years.

Neutral

SITEiNK @ Nov 16th 2008 5:03AM

If Pioneer can pull off an Apple Store experience, then they will have a win.
I'd like to see one here in DFW. Bring it on Pioneer!

http://www.ROCKandREVIEW.com/

Neutral

chuckdaly @ Nov 16th 2008 10:52PM

If Pioneer can manufacture a 50" HDTV for $1000 and put a MSRP on it for $4000, Bestbuy may pay about $2000 for the TV and sell it for $2500. Clearly, Pioneer can the sell the same set for the same price and make a larger profit. Pioneer wants other retailers to sell its products so it abstains from discounting its products at its own stores. Pioneer's goal is to display their products in a non hostil retail environment, where consumers will feel more open to ask questions. Pioneer then hopes consumers will search for cheaper prices and buy from other retailers. If they sell the products themselves, then this is just a bonus. This retail model applies to Apple, Bose, and Sony Style stores. In these stores, they are selling a brand rather than a particular product. Many times, they will display configured systems, showing how nicely their products work together. Big box stores often have a particular brand's products scattered throughout the store.

Neutral

Video Master 2 @ Nov 21st 2008 8:44PM

Why not in Los Angeles? This company has its head up its ass.

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