It’s their own fault. I had until just recently be a Dish Network customer for 8 years. I finally wanted to upgrade to get hi-def as a bought a couple of new TV’s the problem was I couldn’t get a good signal. I was then told that I could use their new eastern arc satellite which I would have had clear LOS to. Only after scheduling the appointment and having the installers come out did I find that they didn’t have half the equipment because I had to be a “New” customer.
So now I’m with Direct TV and they have lost another customer. How is getting a new customer or retaining an old customer any different? It’s shortsightedness like this that will put them out of business.
"How is getting a new customer or retaining an old customer any different? It’s shortsightedness like this that will put them out of business."
It's actually very different. Keeping you costs them much less than trying to find someone to replace you.
You're right, I've never understood why cable/sat/et al seem so willing to give up their long-term customers when all that person wants is a deal similar (not necessarily the same) as they give their new customers. They give new customers and HD package for $80/month, while I pay $100/month and we can't split the difference at $90/month? That's the whole reason I left cable and I would leave any service for the same reason...
Reader Comments (Page 1 of 1)
Steve_S @ Nov 12th 2008 9:12AM
It’s their own fault. I had until just recently be a Dish Network customer for 8 years. I finally wanted to upgrade to get hi-def as a bought a couple of new TV’s the problem was I couldn’t get a good signal. I was then told that I could use their new eastern arc satellite which I would have had clear LOS to. Only after scheduling the appointment and having the installers come out did I find that they didn’t have half the equipment because I had to be a “New” customer.
So now I’m with Direct TV and they have lost another customer. How is getting a new customer or retaining an old customer any different? It’s shortsightedness like this that will put them out of business.
daaper @ Nov 12th 2008 11:02AM
"How is getting a new customer or retaining an old customer any different? It’s shortsightedness like this that will put them out of business."
It's actually very different. Keeping you costs them much less than trying to find someone to replace you.
You're right, I've never understood why cable/sat/et al seem so willing to give up their long-term customers when all that person wants is a deal similar (not necessarily the same) as they give their new customers. They give new customers and HD package for $80/month, while I pay $100/month and we can't split the difference at $90/month? That's the whole reason I left cable and I would leave any service for the same reason...