cwnyc @ Nov 11th 2008 2:18PM

Yes, Monster Cables company also use deceptive and hyped advertising to fool consumers who are not educated in the consumer electronics market to make a super high profit margin. Analogue cabling is only concerned with resistance issues, as the other 2 laws of electromagnetic physics, capacitance and inductance, are not significant in practice and application here. So, yes, Monster Cable also preys on the uneducated. IF only consumers are educated... HOWEVER, Monster Cable does not sue everyone....

Your observation is correct. To be a authorized BOSE dealer, a merchant has to agree to specific guidelines set out by BOSE, specifically to deceive and rip off uneducated consumers.

The study of psychoacoustics is known to ALL consumer electronics. Basic and well known facts of psychoacoustics include the inaccuracy of human hearing memory without direct side to side A/B comparison, that human hearing will always prefer sound sources of louder sound pressure as superior if factors such as total THD is kept under 3% (which is EASY to do even for low fi products), and that human hearing is non-linear at different sound level pressures, especially the bass frequencies.

SO, BOSE mandates that all BOSE authorized dealers to set up BOSE demonstration areas where shoppers CANNOT perform direct side to side A/B comparisons with competing products from other consumer electronic companies. To keep these uneducated shoppers at the booth and act on impulse and emotional buying (as you see in one of BOSE's informercials:"It took all but 5 minutes for me to decide to buy BOSE!"), BOSE provides their own demonstration materials designed to hide the flaws of their speakers such as severely irregular frequency response with a huge gap between the sats and sub, and poor spatial characteristics, and emphasize the mid bass and high frequencies to fool human hearing. That is why these demonstration DVDs mostly contain LOUD sound effect tracks with bomb blasts or metallic clashes, etc. You do not hear well recorded solo or chorus male and female vocals, strings, pipe organs, etc. An educated consumer would bring their own demonstration materials that they are familiar with for direct A/B comparison listening in CONTROLLED environments, which you cannot do with BOSE products.

On top pf that, BOSE mandates that authorized dealers to give their sales persons significantly higher commissions than other manufacturers, something like > 6%. There are also rumors that BOSE used to dispatch sales representatives to be disguised as ordinary shoppers to hang around BOSE booths and pretend that they are overwhelmingly impressed with BOSE products to assist with the deceptive sales hype.

So, with the material and manufacturing cost of BOSE products being far inferior and cheaper than the competition (one way tiny paper drivers with small magnets, plastic speaker housings, lack of passive cross overs, etc, the list goes on), sales persons having extra incentives to push BOSE products, and the endless deceptive demonstration practices and informercials aimed at impulse buying, no wonder BOSE has so much $ to sue everyone!