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Reader Comments (Page 1 of 1)
JoeyP @ Oct 20th 2008 1:22PM
BD will never stand a chance until the movies are the same price wise as DVDs. I think people will understand a more pricey player, but you can forget this format taking over until disk prices drop.
DrXym @ Oct 20th 2008 1:37PM
DVD prices were never the same as VHS, and I doubt Blu will be to DVD either.
But I expect most titles will follow a similar discounting pattern as they did on DVD though. New titles command a premium, and are then discounted just before they appear on a movie channel. The dross ends up in the remainder bin or 3 for 2 deals. The classic movies tend to keep their price better which explains why studios love their back catalogue titles. Same will happen on Blu, especially as the number of titles swells and they cannot rely on the novelty of the format to drive sales.
DVDs were very expensive at the start too. Some studios were cheaper than others - Warner discs were the cheapest but shipped in crappy cardboard cases and the quality was variable ranging from featureless flippers to dual layer groundbreaking releases like The Matrix. Interestingly Warner is behaving pretty much the same this time around with a mix of single layer treatments and titles which are getting a full treatment. I think this is the right strategy, and will eventually force greedier studios like Fox to drop their prices.
Gus @ Oct 20th 2008 8:22PM
I've said it before, I'll say it again and again, BR disc prices will always be significantly higher, they have to be, what is the point of changing formats if your margins remain the same or less because of higher production costs.
The movie studios are making $millions out of DVD now, the only reason for them to change is more money, but the format is not significantly different enough to DVD for the masses at this stage.
Do the movie studios care if blu ray goes bum up, other than sony, probably not, it is a means to an end.
Keep prices high and milk the cash cow for as long as possible. They might even prefer a split market, that way they can keep fleasing the home theatre fans with outrageous prices on blu ray and it's business as usual for the DVD crowd.