http://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/ Engadget HD Comments for Nielsen VideoScan High-Def market share for week ending September 28th, 2008 http://www.engadgethd.com/media/feedlogo.gif http://www.engadgethd.com en-us Copyright 2009 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/http://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/
That is what I'd put those skanky, aging and laughably over-painted harridans in 'Sex & the City' down to
(in any event with overall BD movie sales @ $10 million the numbers for 'S&tC' must have been tiny).

Iron Man will be better but once again with an overall spend at (let's say a record $20 million in the week) again the numbers will be very small.

The same will be true of the results from the week in which the latest Batman appears.

It'll be a little better than before and undoubtedly some folks will soil themselves over it but the underlying truth is still that sales are remaining stuck at a very very small level compared to DVD.

Here's some real numbers -

DVD sells almost 1.7 billion discs in the USA p.a.

http://www.dvdinformation.com/industryData/index.cfm

DVD sells over 7 billion discs worldwide.

http://www.contentdeliveryandstorage.org/stats/stat-replication_worldwide.html

Blu-ray is simply the new Laserdisc, given a boost (compared to Laserdisc) by being built into a PS3 game console, but it's still a very niche product & at a high margin.

Now as a Blu-ray owner myself I have no problem facing the fact that Blu-ray is a zillion miles away from replacing DVD and is in fact extremely unlikely ever to do so
(especially with a huge recession just around the corner).

I just wonder why so many others seem incapable of facing up to this and telling the truth about where BD really stands?
12%+ my bottom.]]>Oct 5th 2008 2:34PMhttp://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/http://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/
You ever hear the saying of history repeats itself?

Do changes happen overnight?

Did DVD had 100% market share when VHS came out?

]]>Oct 5th 2008 2:47PMhttp://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/http://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/
The ACTUAL TRUTH is that no-one actually knows what will happen and anyone that says that they do are idiots.

You can't say Blu-ray will become the next laserdisc or that it will become the next DVD as

NO ONE ACTUALLY KNOWS.]]>Oct 5th 2008 3:16PMhttp://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/http://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/Oct 5th 2008 3:22PMhttp://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/http://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/
12% is pretty good for only a year on the market. Give it some time before you declare it to remain niche forever.

It hasn't even had it's 2nd big Xmas yet, jeez.

Where was DVD in 1999? Maybe 12% as big as VHS.]]>Oct 5th 2008 4:02PMhttp://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/http://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/
What would I get banned for?

Pointing out the Emperor's new clothes? Having a different view?

Oh my, the humanity!

The point is not whether or not Blu-ray can at some point in the future manage to post a genuine 12% of the market number.

It's not even whether DVD had 12% of the market 2yrs+ in either.

The point is that Blu-ray does not have a true 12% right now. It holds a highly suspect number in a highly selective and odd series of stats
and everyone knows it, no matter what they say (the Washington Post mentioned 4% the other day, which just goes to show they are not prepared to parrot 12% but will give them some sort of the benefit of the doubt - but they sure as hell are nowhere near 4% of that 1.7 billion number
and everyone knows that too.

No matter how desperately some people want to believe different.

It speaks volumes that the BDA have now shut-up shop on disclosing verifiable actual sales numbers. ]]>Oct 5th 2008 8:52PMhttp://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/http://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/
Overall market share figures don't matter as much as major-release early weeks figures. I mean, they matter, but Hollywood cares a lot more about how many copies sell at $25 than sell after the title has been out for 12 months and it's selling for $8, because those early copies bring in virtually all the profit the release ever will bring in.

Another thing is that the major studios don't care how many copies of Steve Odenkirk's Thumb Wars are sold on BluRay versus DVD either, even on the first day. And the sales of those $5 releases won't make or break the format either. So mentioning DVD sells 7B units a year isn't that useful a figure.

What Hollywood cares about is how much money they can make releasing a movie on BD, and those figures are rising and rapidly moving into the point where Hollywood cannot afford NOT TO release major movies on BD.]]>Oct 9th 2008 9:46PMhttp://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/http://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/
Still a long way to go, and I seriously doubt BD's going to make a comeback, especially with the economy collapsing, but it's interesting to note.]]>Oct 5th 2008 2:39PMhttp://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/http://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/Oct 5th 2008 5:13PMhttp://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/http://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/
You even claim that the lousy economy proves that Blu-ray will be immensely popular in 2010!

Wow. Just wow.]]>Oct 6th 2008 10:12AMhttp://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/http://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/Oct 5th 2008 4:03PMhttp://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/http://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/Oct 5th 2008 8:26PMhttp://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/http://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/Oct 5th 2008 11:48PMhttp://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/http://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/
Iron Man is going to have a HUGE spike, at least 13%, and then we'll bounce between 7% & 12% until dark knight and shawsank come out.]]>Oct 6th 2008 1:05AMhttp://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/http://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/
Remember that unlike, say, Transformers, both the BD and DVD were released on the same day. That means Iron Man BD will be up against Iron Man DVD. Sales of both are reportedly very high.
]]>Oct 6th 2008 10:09AMhttp://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/http://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/The numbers show $10.92% for Blu-Ray and $129.86 total. This is a whole lot more than 6%. This top 20 number works both ways, not as an advantage and ultimately it works against blu-ray I feel. Blu-Ray is not going to just sell new titles as things move forward. We are starting to have the back porting happening. In weeks when we get several back port relases and some lack luster girly releases we are going to see disparaging results for Blu-Ray. Once the back ports start in earnest and as the library grows - almost over 2000 on Amazon - it's going to become more of a direct fair fight. It's the library stupid. VHS won because titles were available (they didn't fight different types of content) The major difference between this and laser disc is that there I've never seen a laser disc isle at a target or a wal mart. It's coming. It's coming in earnest. It may take 3-5 years (like DVD did) but get over it, it's going to happen. ]]>Oct 6th 2008 11:10AMhttp://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/http://www.engadgethd.com/2008/10/05/nielsen-videoscan-high-def-market-share-for-week-ending-septembe/
Now seriously, BD is here to stay. The fact that right now it is pulling these numbers, all outlets are pushing BD (Target, Best Buy, WalMart, Ext.), and more and more players will be sold, does mean that Blu is here to stay. The questions will be when will it pass DVD… I think it will be a long time because of people not wanting to transition, plus the economy, plus to people the change of DVD to Blu is not as big of a change as it was from VHS to DVD.

So I say 2013.
]]>Oct 6th 2008 4:34PM