Sky extends half-off HD box promo, launches £10 million ad campaign

by Richard Lawler, posted Oct 3rd 2008 at 12:07PM

If you thought Sky+ HD's lower £150 set-top box was nice, imagine the reaction to its just-extended £75 (plus £60 installation) offer. Available until the end of October, Sky's apparently hoping that in combination with an ad campaign featuring Cyndi Lauper's True Colors will push Britons to make the jump to HDTV. That it will also cause us to relive a particularly embarrassing middle school dance is apparently of no consequence to this heartless media juggernaut. Enjoy your half price high definition boxes, no matter the emotional cost.

Read - Sky Extends Half Price Sky+ HD Deal
Read - Sky backs HD service with £10m campaign

Filed under: Satellite, Advertising

Tags: britain, england, sky, sky hd, SkyHd, uk

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Reader Comments (Page 1 of 1)

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Iain @ Oct 3rd 2008 12:31PM

Installation is £30 for existing customers, free for new subscribers and you get a £15 credit for upgrading online. With £15 back from quidco, installation is effectively free.

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