Discovery shakes hands with YouTube on content partnership

by Darren Murph, posted Sep 25th 2008 at 3:08PM

We're not sure who is in charge of marketing over at Discovery Communications, but no sooner did the company go public than two fairly substantial promotional deals were announced. Right behind the tie-up with Sony comes this, a content partnership with the worldwide leader in online video. The deal will see the creation of nine dedicated YouTube Channels which feature a "robust collection of clips from Discovery's family of world-class network brands." Leveraging the "global" nature of the source, Discovery is planning to introduce "a series of targeted international Channels showcasing localized and native language content for specific regions around the world." Check out all nine URLs in the read link.

Filed under: Discovery-HD, Internet, Advertising

Tags: content, discovery, discovery communications, DiscoveryCommunications, internet tv, InternetTv, marketing, online video, OnlineVideo, partnership, promo, promotion, youtube

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