Blu-ray's market share has almost doubled since HD DVD's demise
by Ben Drawbaugh 
posted Sep 25th 2008 at 4:00PM
Nielsen Media Research didn't start publishing Blu-ray vs DVD market share information until about about a month after HD DVD called it quits, so we'll start there. There are two ways to approach this, one is to look at overall market share, which for many reasons is tough to draw a fair comparison. For starters, the number of DVD titles available far outnumbers the Blu-ray titles, and more importantly, the demographic of early adopters is much more focused. So on weeks where Baby Mama and High School Musical were the hottest sellers on DVD, Blu-ray isn't going to do as well as compared to a week where I Am Legend or Transformers his the streets. To try to balance this, HMM only compares the VideoScan data from the top 20 of both formats, but while this compensates for the diverse difference in the size of the catalogs, it does nothing for the more limited demographic. So to try to get a better grasp on how well Blu-ray is doing, we also like to look at the market share of individual titles sold on Blu-ray. Unfortunately, Home Media Magazine doesn't always share this information, in fact the first month we ever saw it was in May -- a week when Blu-ray sales were up 54 percent, by the way.
Lets start with Blu-ray market share, and for a second we'll ignore the reasons why it isn't a fair comparison (as outlined above). The very first week the data was made public, the share was 6 percent, or about 2 percent lower than it was last week. So even if you ignore everything else, there is still a pitiful 2 percent increase over six months. But numbers don't tell the whole story because the week of March 23rd was the week I Am Legend was released. This title outsold every other Blu-ray title by almost five to one at the time, and broke every record we had seen to date. So it isn't too much of a stretch to guess that market share was doubled that week when compared to the week before. So comparing the current week with this one is like picking the lowest number of the month and comparing it to the highest; any way you shake it, it's not a fair comparison. Although it isn't much better, lets compare it to the week of September 7th, when Transformers (an old hat to HD DVD and DVD) was released on Blu-ray. This week Blu-ray's market share was 12 percent, this puts the share at double what it was that same week of March 23rd we used earlier.
Let's move on to something more tangible and look at the individual market share of a Blu-ray titles vs DVD. Here are the top selling Blu-ray day-and-date titles for the past four months -- since HMM started publishing the information -- and their market share against DVD.
| Title | Share | Date | |
|---|---|---|---|
| National Treasure Book of Secrets |
6.9%
|
|
|
| Rambo |
12.8%
|
|
|
| Semi-pro |
7.1%
|
|
|
| Vantage Point |
9.1%
|
|
|
| 10,000 BC |
10.4%
|
|
|
| The Bank Job |
11.6%
|
|
|
| 21 |
7.7%
|
|
|
| Stargate Continuum |
9.3%
|
|
|
| Harold & Kumar Escape From Guantanamo |
7.2%
|
|
|
| Street Kings |
9.1%
|
|
|
| Terminator: The Sarah Conner Chronicles |
17.4%
|
|
|
| The Scorpian King 2: rise of a Warrior |
6.9%
|
|
|
| Heroes: Season 2 |
7.9%
|
|
|
| The Forbidden Kingdom |
11.7%
|
|
|
| Smallville: The complete Seventh Season |
6.8%
|
|
Looking over this list, it's nearly impossible to see much of a pattern, but one thing is for sure: Blu-ray market share per title is not down, and totally dependent on how popular the title was to the Blu-ray demographic. If you were to go back and look for day-and-date titles that didn't sell as well on Blu-ray, you'd see that some titles like Baby Mama only managed 2 percent. As we move into the holiday season and collect more and more data, we should finally start to see some trends, but just based on these number we just can't, yet. Either way, when movies like the Forbidden Kingdom and TV shows like Terminator are stealing double digits away from DVD, sales are not down. But hey, predicting the end of Blu-ray is just so much more fun than actually analyzing all the data, isn't it? Ah well, we'll let the haters hate -- meanwhile, we'll continue to enjoy the highest quality hi-def around.
Read - Ars Technica
Read - Slashdot
Reader Comments (Page 1 of 2)
DEEZNUTZ @ Sep 25th 2008 4:21PM
Wow Ben, you are really taunting a flame war here...
NFINITY and TRUTHTELLER were born for this post. You guys need to un-ban them, if only for this post. I wasn't their biggest fan, but the comments on this post would asplode if they were back.
Ben @ Sep 25th 2008 4:22PM
Maybe so, but I didn't start it. It is a direct response to other bloggers claiming hard times for Blu-ray when in fact despite all their hate and other issues, sales are still up.
MI @ Sep 25th 2008 5:46PM
Wait, did they really finally get banned?
I haven't been around, mostly because of how out of hand things had gotten...
wreckedchevy @ Sep 25th 2008 7:35PM
things did get out of hand with nfinity and tt but it wasn't them getting out of hand it was all the posts complaining about them that got out of hand... i still can't say i agreed with them but there outrageous thoughts on the future were sure entertaining
why not the LS2LS7? @ Sep 26th 2008 12:08PM
They had no actual thoughts on the future, only repeated incorrect assessments of where we were so far and made up assertions about how we got here (mostly who bribed whom).
They spent a lot of time bringing a lot of inaccurate BS to these forums. We're better off without them.
quadro @ Sep 28th 2008 12:26AM
Don't worry. Those 2 douche bags are still around using different aliases. Un ban then? Ha! Those crack addicted whores can't stay away from this place. It's all they have left after their humiliating lose to Blu-ray.
A1 @ Sep 25th 2008 4:37PM
"we'll continue to enjoy the highest quality hi-def around."
Fricken exactly.
squiggleslash @ Sep 25th 2008 4:44PM
They didn't pick up on the previous two weeks because they were outlyers, just as the drop was an outlyer and today's jump is also an outlyer.
The stats over the last month are actually relatively hard to draw any conclusions on, as they're severely affected by releases of major titles that had already been out on DVD for a while. Some Blu-ray titles are doing well, others - not so well.
What is unquestionably true is that the predictions that Blu-ray would some how "take off" after HD DVD's demise were massively overstated. This month has followed several of downward marketshare, a remarkable situation given the number of actual players in people's hands was clearly growing. It's a niche format, and it looks set to remain one.
And no, it probably will not die, but like all niche formats, it'll end up being the "premium" option that costs those who want it somewhat more to keep up with than the one owned by the great unwashed. And just as Laserdisc pretty much disappeared off the face of the planet shortly after the release of DVD, Blu-ray looks likely to suffer the same fate. As soon as there's a VIABLE method of distributing movies that's COMPELLINGLY better than DVD, that supports HD, Blu-ray's support will all-but dry up.
And I think we know what those viable methods will be. They need the kinks worked out, and some open standards set, but they're on the horizon, and getting closer.
Ben @ Sep 25th 2008 4:46PM
We agree for the most part, the point of my post was that sales are NOT down (as some have said).
I doubt we'd agree on time frame as well, I think it'll be at least 5 years, probably 10 before Blu-ray is replaced. Sure it'll be around much longer than that, the same way some still buy VHS tapes, but something else will be more popular than it by then.
benny boy @ Sep 25th 2008 4:49PM
You're sounding very Nfinity/TruthTeller-like there, especially with all those capitalized words and long points of opinion masquerading as points of fact.
andyg8180 @ Sep 25th 2008 4:49PM
and it only took 7 months... And i guess by double, 6 percent to 12 percent market share is kiiiinda big?? meh...
long live my HD-DVD zombies!
Achilles @ Sep 25th 2008 4:51PM
Wait, Nfinity is banned? That's half the fun. lol
XDragon @ Sep 25th 2008 4:55PM
Awesome post Ben!
We're bound to have some people post some stupid comments and spread their hate.
The reality is, Blu-Ray is looking better as time moves forward.
The proof is in the resulting sales from big title releases. No one will buy crap on Blu-Ray and most of the releases have been crap. Then a big back catalog title or new release comes to Blu-Ray and the sales soar for that week.
Blu-Ray won't and can't compete with DVD until the price point for players and software come way down but that does not mean its doomed.
Blu-Ray has a purpose and consumers who want quality are buying in earlier then those who don't want to spend the extra money.
Look, the trend shows prices coming down and sales going up; you don't have to be a fanboy or hater to interpret basic numbers.
I like Blu-Ray because I want my HD movies on an optical disc, they aren't out of my price range and I have the ability to take advantages of the benefits of Blu-Ray.
I can't wait for The Dark Knight on Blu-Ray; it will be the 1st release that has even more to offer then the DVD counterparts -> meaning its the IMAX transfer. Watch that week's sales because I'd expect it to be the biggest selling Blu-Ray to date and that will give a clearer picture of the install base. Remember, just because I own a video game system doesn't mean a buy a game every month and that doesn't make a system a failure. The same holds true here; now there would be a problem if a big title came out and it had poor sales, but that's clearly not the case here!
brimo1701 @ Sep 25th 2008 5:10PM
What finally got those two FUDDERS banned?
RedShirt @ Sep 25th 2008 5:12PM
When did the FUD twins get banned? What finally caused them to be banished?
Andy Sullivan @ Sep 25th 2008 6:47PM
It's nice to hear that players may be around $150 by Christmas but I still gag when I see new releases on sale for $25.99. Knock 10 bucks off that price and you'll see Blu_Ray really take off.
Wes @ Sep 26th 2008 10:48AM
@Andy
You would see Blu-ray really take off but thats not the goal of Blu-ray. Movie studios like the idea of potential large profit margins by charging a premium price for a premium product.
DVDs are so darn dirt cheap, they don't make a huge killing like they used to by selling a movie for $22-$25.00 when brand new and making the disc itself for $0.25 + $0.50 case/cover + $0.14 in labour of a foreign worker or automated machine to put the two together.
Now that they are selling DVDs of relatively recent films for prices like $13.00 or so at Wal-mart, you've lost 9-12 dollars of pure profit over what DVDs used to sell for. The nice part about Blu-Ray is they can charge that good old premium price because the product is 'better'. (same content but better appearance anyways).
Jake @ Sep 25th 2008 5:42PM
Is there any way to see Netflix/Blockbuster rental data for Blu? While I have no data to confirm this, my feeling is that a lot of Blu-Ray watchers are renting due to high media costs. This might explain why unit sales are not advancing in proportion to player sales. The kind of folks who waited for a sub $300 deal on a player are not the kind of people to throw down $39.95 on a single title.
We'll see where we stand in a few weeks when the Matrix trilogy is released. That's a title everybody has been talking about for Blu...BUT anybody who cares already owns on DVD. We'll see what percentage of the market is ready to invest again.
dcbronco @ Sep 26th 2008 5:20PM
I'm also waiting to see how many PS3 owners are willing to pay $80-100 dollars for it too. I doubt you'll see 300/Transformer type numbers.
3dpenguin @ Sep 25th 2008 6:36PM
And what DVDs came out against Blu-ray on these weeks? As stated before if all ground is even Blu-ray normally doesn't break 10%.
djjstew @ Sep 25th 2008 10:46PM
This data is disturbing from a trend point of view. Before saying why I believe that I here is the basis of my point of view:
- Regardless of the distribution channel all of us that own a HD TV want more content – and not SD content that finds its way into our HD TV channels.
- The studios make their revenue/profit from 1st run in the movie theatre and DVD sales. I am pretty certain that royalties received from TV and Rental markets are important to the studios but not nearly as much.
- The studios must make the decision about releasing HD material, how many they will do and when they will be released must be influenced by the BR sales and the growth or lack of growth. I am not talking about TV shows or Sports as that is a very different financial model.
- If I am close to being right about this then I believe we will not see an major increase in the conversion of the movie library anytime soon – regardless of the marketing channel! I also believe that the studios well be very selective about whether new DVD releases will also be released on BR
- Back to the trend data that Ben put together (which is much appreciated). There is not a double and in fact the trend is essentially flat. First I am assuming that these data reflect the actual market for all BR Titles (until I/we see other trend data this seems somewhat reasonable). The average market share is 9.46% (I would have guessed 10% after reading the market data pretty much every week) and using a simple linear regression, the growth rate over this period of time is 0.01% or flat.
- Therefore in my own silly analysis – BR has a flat 10% of the market. This will determine the number of New and Library titles released every week (likely with the exception of the holiday season) as no studio looking at the calendar of expected releases will add more titles than the market will bear and increase expenses unnecessarily – the conversion to HD and the marketing $’s needed to distribute this material.
- Again IMHO this affects us all, regardless of the marketing channel, or in many cases multiple channels we consume HD Movies. In other words I do believe that the lack of growth in the BR DVD market will affect all of us HD lovers regardless if you are a BR fan or hater.
Gus @ Sep 25th 2008 7:37PM
The good old smoke and mirrors trick with the above graphs as usual, does the BDA sell snake oil as well??
DEEZNUTZ @ Sep 25th 2008 8:14PM
Hey Gus, tell me how Iron Man looks on HD DVD next week.
Gus @ Sep 25th 2008 8:21PM
I still hate the format with a passion and I still think sony is a train wreck in progress, but Iron Man will look just fine thanks on my new Panasonic BR player, but thanks for asking Deez.
DEEZNUTZ @ Sep 25th 2008 9:22PM
GASP! I almost fell off my sofa when I read your reply... welcome to the darkside!
Seriously though, I hope you enjoy your new player and HD movies.
Gus @ Sep 25th 2008 10:19PM
Don't get to excited Deez, it was part of the twin tuner HD recorder I wanted, so it was all most purchase by de fault that i have ended up purple, however I will purchase Iron Man at some stage in the future, my family enjoyed it very much at the movies, but where I live BR movies are so ridiculously priced and this *@!* F'N blu format doesn't allow me to import region free movies cheaply like I have always done with HD DVD, so it will be a very long time before I end up with any movies.
I have the financial resources required, but I refuse to pay the prices, i will continue buying DVD's for a long time to come yet, and PAL region DVDs aren't anywhere near as bad as what you guy's apparently have.
Gus @ Sep 26th 2008 12:05AM
As an aside, does anyone know if Panasonic BR players can be region hacked and if so what's the process??
DVD4ME @ Sep 26th 2008 7:20AM
Turncoat!!........... :)
why not the LS2LS7? @ Sep 26th 2008 12:13PM
So I guess you don't let the fact that that data and graphs didn't come from the BDA bother you?
This is disgusting. Engadget does some actual work to investigate and correlate figures instead of just linking to the ars.technica hit piece, and the responses are just the same old "if you hear anything different than was I say, it's all lies" stuff.
BD is growing, and doubling their market size seems like "taking off" to me.
Yes, it still has a long way to go.
benny boy @ Sep 27th 2008 4:37PM
I don't understand why this guy is getting so highly ranked.
h0mi @ Sep 25th 2008 9:48PM
I dont find the comparisons of percentages to be useful. Hard sales numbers are more important. If blu-ray sold 40k a week in may and sells 60k a week now, that's more useful information IMO than they sold 2% of dvd in april and 10% in august, yet august sales could easily have been lower.
Gus @ Sep 25th 2008 10:04PM
Exactly, smoke and mirrors my friend.
Larry @ Sep 26th 2008 9:24AM
Agreed. Instead of looking at percentages look at the money generated side of the numbers. Just from memory I don't think the dollars generated have strayed that far since they finally started to release them.
Percentages only mask the real issue and that is Blu-Ray does not seem to be more than a nice despite the millions of PS3s on the market.
Ben @ Sep 26th 2008 9:49AM
The problem is that the numbers we need aren't public. The Summer is typically not the biggest time of year for any packaged media, while the holiday season is the biggest. We don't have numbers from this time last year, so we just don't know.
Either way, of all the months HMM released the revenues, here is the high and low.
6.19 August 17th (The Bank Job)
12.38 May 3th (National Treasure: Book of Secrets)
But it's totally dependant on the titles released. Iron Man should be a good indicator next week.
WebDev511 @ Sep 26th 2008 10:22AM
Exactly.
It's way too easy to hide behind percentages. I for one would LOVE to see the actual number of discs sold, not percentages.
The question we won't see answered anytime soon is this. "At what point post HD DVD has Blu sold the same number of discs as Blu and HD DVD sold combined?" I'd like to think that has already happened, maybe not every week, but at least with some frequency. It damn well better happen week over week before CES 2009. I hate to think what would happen if the execs and number crunchers didn't see the growth (even after adjusting for the sour economy) below projections. Since we don't see the numbers, we probably won't ever really know. (wouldn't mind seeing numbers all the way back to the start of the format war, but won't hold my breath for that)
FreeRange @ Sep 26th 2008 10:40AM
Overall Blu-Ray revenue was 12.38 million dollars in May versus 10.6 million dollars for this week.
DVD revenue dropped from 148 million in May to 110 million here. Maybe this post should be "DVD's revenue dropped 25% since HD DVD's demise"?
why not the LS2LS7? @ Sep 26th 2008 1:41PM
The problem is that comparing sales month over month is usually very misleading. It gets worse as we go into the holiday season. Yes, BluRay will sell more in October than April. But what does that mean if even VHS does so?
The appropriate thing is to compare to the overall market size, which this kind of is doing by using percentages.
My only real problem is the idea of calling the sales percentage makeup for a month "market share".
I mean, look at Rambo. You see this figure and see that it kind of says that 1 in 9 of all Rambo discs sold were sold on BluRay. Except it's really only comparing against Rambo sales this month. There are lots of Rambo DVDs already out there to count.
But in the end, the studios are looking like figures like this. They simply can say "should we bother bringing out our movie on BluRay?", whether a catalog rerelease or a new one. Well, if they can look at their movie type and see they'll increase sales 11%, they'll likely go through the trouble. They do care about copies in the field, but in the end, it comes down to "how much will I sell today".
Iron Man is going to do a lot of business on BluRay. And honestly, that'll be the breakover. It will lead to more movie releases on BluRay which will contribute (in the longer term) to overall market growth for BluRay (since as pointed out one of BluRay's big problems is some releases don't come out on BluRay at all) until a year from now I can't see how any major film would skip BluRay, even if it only sells 12% of what the DVD release does.
At that point, BluRay will make sense for anyone who is considering adopting it. And that's what counts in the end. It doesn't increase my pleasure of BluRay if others adopt it, I really only care about its growth in order so that it doesn't fade away and make my player purchase pointless and so I can buy the content I want on it.
Also, as TV shows migrate to BluRay, it'll also increase adoption. Most people who have HDTVs and watch Heroes for "free" in HD are not going to be too quick to go out and buy it in 720x480, at least not at the prices these TV shows debut at.
The above is mostly my own conjecture I should mention.
dcbronco @ Sep 26th 2008 5:15PM
Doesn't the part about having actual numbers bother any of the Blu-ray supporters. Sony is the one not allowing actual numbers to be released. If Blu-ray was selling as well as they like to pretend, would they be yelling them from a mountain top. The truth is, they know that actual numbers would show how few disc they have sold. And that would discourage future purchases because people would be waiting because they believe the plug will be pulled any day. It's no different from the president saying the fundamentals of the economy are sound. The panic caused by the truth would cause the economy to fail even faster.
Ben, please post the top 20 movies released on disc period. That is a far better statistic to make a judgment by. And if you have any information on average prices for Blu-ray and DVD, that would be important. Also, the cost of Blu-ray plays a part in whether or not it has been profitable. If Blu-ray cost $3 more per disc to make(last est. I heard) then it would be hard to justify a price drop for the studios. If it's are closer to the cost of DVD, then it's harder to justify the shelf price. And if they have brought the manufacturing price closer in line with DVD, I refuse to pay a premium so some Sony and studio execs can buy an Enzo.
Ben @ Sep 26th 2008 1:46PM
LS2LS7,
Every one of the titles I listed were released day-and-date with DVD, that's why although Transformers was the number one title a few weeks ago, it isn't in my list.
So those are actual market share numbers, and not obscured by the "top 20" problem. Fox has to be happy about 17% of all Terminator Season one titles on Blu-ray since it costs about 30% more than DVD. Of course this begs the question of if the share is revenues or number of discs sold. I suspect it is revenue.
Ben @ Sep 26th 2008 2:04PM
I just found this, it is the actual volumes of Blu-ray Discs sold from Jan until August of 08. Here is how it broke down since HD DVD's demise.
224,819 Feb 17th
262,404 August 3rd.
Now while we don't have the numbers for September, we do know that last week there was 9.18 Million spent on Blu-ray, so it's about the same as it was in early August.
Not enough of an increase to call home about, but most definitely not down.
Another interesting quote from this page. "In the first six months of 2008, consumers spent an estimated $194 million on Blu-ray Disc purchases - a gain of nearly 350% from the $43 million that came from high-definition disc sales (BD and HD DVD combined) the first six months of 2007."
http://forum.blu-ray.com/showthread.php?t=23417
omnilaw @ Sep 26th 2008 2:38AM
The same media spin is used for the PS3, Blu-ray and pretty much anything Sony. Good write up Ben.
It's funny to me when people realize that blogs are still opinions and posts based on the users interest and agenda. It just so happens that people who are enjoying products are a lot less vocal, and naysayers/haters/misery loves company and spreading negative news and misinformation on the internet for some reason.
mcm @ Sep 26th 2008 7:37AM
heh heh. Sony shills and fanboys attempting to squash the truth about blu-ray failure.
How much is Sony paying you to write this tripe?
Randall Lind @ Sep 26th 2008 9:14AM
The price is high the top price I will pay is $20 it cost hardly anything to make the disc. They already made their money back on release.
$20 is on the high end for me it has to be a Oscar winning movie like Pearl Harbor.
Multi-format-mayhem @ Sep 26th 2008 10:40AM
Blu-ray is not doing as well as Nielsons funny numbers would have us believe.
"about 8.8 million Blu-ray discs have been sold in 2008, in contrast to an even more paltry 5.6 million in all of 2007, according to market research released this week by Home Media Magazine"
That means last year was not even 1% of DVD sales and this year's almost 9 million Blu-ray sales are just over 1% of the annual DVD sales number (over 750 million).
There is absolutely no sign of a real 8, 12 or 16% of DVD's sales. Far from it.
How come few will stay engaged in reality and so many prefer the corporate PR nonsense?
Blu-ray is just the new SACD, DVD-Audio or Laserdisc. Accept that and enjoy. I do.
The continual PR & exaggeration (of some) that Blu-ray can ever become what DVD has become (even less replace DVD) is just getting silly.
why not the LS2LS7? @ Sep 26th 2008 12:25PM
Little known fact:
2008 isn't over yet. The last 3 months can easily represent over half of sales of consumer products. Although with the flagging economy this might not be the case this year.
Multi-format-mayhem @ Sep 26th 2008 7:27PM
Actually it turns out it's even worse for Blu-ray.
Here's the latest stats I can find.
DVD sells almost 1.7 billion discs in the USA p.a.
http://www.dvdinformation.com/industryData/index.cfm
DVD sells over 7 billion discs worldwide.
http://www.contentdeliveryandstorage.org/stats/stat-replication_worldwide.html
So that 8% etc etc number is just froth, utterly disconnected from reality and telling us nothing much.
If you're buying into Blu-ray for the convenience of high def on disc and you realise you are involved in a high margin and probably short-lived product then great, enjoy.
But let's cut out this weekly kiddology about how Blu-ray is on the verge of taking over from DVD.
It isn't and it cant.
Eventually reality evapourates away all the spin, as the real numbers prove.
dcbronco @ Sep 26th 2008 11:38AM
The problem is that you're only listing the top twenty Blu-ray titles. There are a lot more movies released. If there was some consistency among all titles, it would mean something. Do the same thing with the top twenty titles period and post those results. There are somewhere between 7 and 8 million Blu-ray players in the wild, yet the money spent on Blu-ray disc says that less than 6% of those owners are buying movies. There is no way of making that look like a success. And considering a lot of the sells come from the big titles that people pay $25 dollars for or more(Casino Royale, Transformers) it's more than likely less than 5 percent. The rest come from catalog titles that people are buying on sale and those don't make the margins the studios are looking for on a new format.
why not the LS2LS7? @ Sep 26th 2008 1:22PM
You mean less than 6% of those are buying a BluRay movie in any given month, right?
What percentage of DVD player owners buy a DVD at full price (or close to it) in any given month?
I think the fact that the industry seem to make 10% of their revenues off BluRay seems like a "success" to me. The industry doesn't care about attach rate. They don't care much about how many discs are bought at $4 in the bargain bins.
What they care about is how much people spend on the major releases, the $20+ ones that make them any profit at all. And BluRay is doing okay (but not great) there.
dcbronco @ Sep 26th 2008 5:15PM
The industry absolutely cares. If it's magic money that fell from the sky, it wouldn't matter. But it was very expensive to get that ten percent. It cost millions for each change over of duplication line for Blu-ray. It cost more to make a Blu-ray blank. Everything involving Blu-ray cost them more. The percentage needs to be higher and the growth needs to be consistent for companies to except that lose. They have to believe there is a chance this will be the new format. If you believe that the up and down Blu-ray percentages mean anything, it has to mean the same for DVDs ability to remain the main format since it goes down and then grows again.
Blu-ray is being carried by PS3 diehards and Videophiles. Neither will ever make it anything more than a niche product.
Jason W @ Sep 26th 2008 11:28AM
My question is what has total hd market (IE BR AND HD DVD) has done since the now total HD market is just bluray. What has HD done since the death of BR. It is only logic that if you have 2 and one drops out and people still want hd then the remaining HD will grow. I want to know what the TOTAL HD market back then vs the TOTAL hd market now (BR).