Sony and Discovery team up to push Blu-ray

by Darren Murph, posted Sep 23rd 2008 at 2:25AM

The holiday push for Blu-ray is officially on. We've got name-brand players dipping below $200, and now we've got two mega-corps teaming up to promote the format this fall. Sony and Discovery Commerce, the consumer products arm of Discovery Communications, have inked a deal which will provide Sony Blu-ray deck buyers with a "gift-with-purchase coupon redeemable for an exclusive high-definition program sampler, Discovery on Blu-ray Disc, which features episodes from Fearless Planet and Sunrise Earth. The fortnight-long promo will launch on October 5th at over 11,000 retailers in the US, though there's no word on if a better, actually desirable promotion will follow after that.

Filed under: Industry, Blu-ray, Players, Sony, Discovery-HD

Tags: bd, blu-ray, discovery, marketing, promo, promotion, sony

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3dpenguin @ Sep 23rd 2008 9:45AM

Name brands dipping bellow $200? One was a clearance, and the other was clearly either a limited sale or an accident. As for the "Free Gift" its a sampler, last year at this time Sony and BDA were cloning Toshibas "Perfect Deal" and giving away feature films, amazing what a year and lack of competition can do for a format.

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