DisplaySearch forecasts skyrocketing sales of standalone Blu-ray players
Out of seemingly nowhere, DisplaySearch has became way hot on Blu-ray. At a recent conference in Hollywood, the research firm reportedly announced its expectations that "global unit sales of standalone Blu-ray players will triple this year and will double next year as prices fall, more titles are released and a larger percentage of the population own high-definition TVs." As for numbers, that's 2.38 million BD decks this year and 5.31 million in 2009, which means Sony's PS3 would no longer be the biggest selling Blu-ray player by 2010. Look, we'd love for Blu-ray adoption to suddenly get off the ground and soar, but as if it hasn't been restated enough, we simply can't see it happening without at least a few sub-$200 players on the market. Guess we'll see soon enough, huh?





















Reader Comments (Page 1 of 1)
squiggleslash @ Sep 17th 2008 1:17PM
Yes, with the economy in the doldrums and teetering on the brink of total collapse, and with a current adoption rate of about 10% for HDTVs capable of displaying any difference at all between DVD and Blu-ray, Blu-ray sales are about to go through the roof as soon as some sub-$200 players come out.
People are just itching to buy all their movies again on a new format - paying more now than they did then - in order to get an improvement in quality that around 50% of the population consider barely noticeable, and aren't at all concerned that more convenient options such as downloads and the first viable VOD services aren't going to render that BD player a dust magnet within a couple of years.
Yep. Blu-ray's gonna take off. Vrooom! Whoooooooooooooooosh! That's it taking off right there baby! It's not too little, too late, for too much, at all!
wreckedchevy @ Sep 17th 2008 1:33PM
as long as we are hurting fanboy feelings might want to give this a read as well
http://www.betanews.com/article/Its_the_price_point_stupid_Xbox_360_top_seller_in_Japan/1221669155
Inspire @ Sep 17th 2008 2:59PM
Blu-ray will be around for awhile, as for downloads this seems to be a reoccurring argument enough of it already. We all know that one day that will be the way to do things but not while ISP’s are limiting your bandwidth. And don’t forget all the DRM that they want in downloads to keep people from pirating or sharing like wanting to watch it at a friend’s place without purchasing it again. I see physical media as the standard for at least ten more years, and even after downloads overtake physical media it will still be many more years before physical media is gone, just look at CD’s everyone said that they were worthless once everyone started to download MP3’s, well CD’s are still here even with sales being down.
benny boy @ Sep 17th 2008 3:36PM
In fact, you're sounding quite a lot like Truth Teller/Nfinity there.
1138 @ Sep 17th 2008 6:47PM
I love Blu-Ray but can't see paying the premium that Sony and other Corps. want. The Discs are expensive too. Hey things are tight what can I say. But until the price drops and the firmware is all updated for the latest features you can count me out. But, sigh, I will wait patiently for that first 150.00 and under Blu-ray!