Motorola rings millennials overseas for media survey
Motorola already sent out its dutiful survey team to pick the brains of millennials (ages 16 to 27) in the US, but now those same folks have infiltrated nations across the pond. Somewhat surprisingly, the results were mighty similar, even though Europe is notorious for buying HDTVs and not the HDTV programming to go along with it. Still, some 78% of the 1,200 surveyed confirmed that they would prefer a TV program to restart the moment they switched over, leading us to believe that only 22% enjoy showing up to a movie that has already started. Also curious was the fact that 53% of respondents in the UAE said they "loved HD content," yet the region is just now starting to see high-def material from broadcasters. Anywho, the read link has lots and lots of numbers if you care to humor yourself, but the real comedy is in the Millennial Generation video after the jump.
Filed under: Industry, Misc, DVRs, Set-top boxes
Reader Comments (Page 1 of 1)
Mari @ Sep 12th 2008 11:05AM
My favorite stat from this study: 32% said they *prefer* to watch video on a PC rather than a TV.
http://connectedhome2go.com/2008/09/11/millennials-in-europe-%E2%80%93-nearly-13-prefer-video-on-a-pc/