shimman @ Aug 29th 2008 1:08AM

samsung is not switching pva to ips; pva has its own advantage over ips in terms of contrast ratio (black is blacker than ips, too) & response time (i am not talking about lags though; lag & response time are two different things) (other than TN, CPA which Sharp is using is the worst of all...pron to backlight leak & poor contrast ratio & angle compare to pva & ips)

your dlp example in lcd world is called color filterless lcd which only samsung demonstrated before, but it was not perfect. it can make panel processing simpler & brighter (as not much are blocked), but this is still working progress. of course, led backlight would be needed.

back to samsung's 240hz lcd technology which utilize so called blue phase lcd; a special case of lcd phase that is more stable than more common single axial lcd; because this structure is far more stable, it can switch in phases far faster than a sigle axial lcd. thus, it can provide faster response time in brutal force.

so why do we want to have 240hz motion estimation other than bragging rights? well, if there are faster motions in scenes, without motion estimation engine that can insert missing scenes in between two key frames (recorded), motion artifacts will be introduced. with well designed motion estimations, artifacts might be reduced considerably that the perceived video quality could be better even though eyes might not be able to follow frames faster than 60hz.

will i pay extra for this feature...probably not....however, this motion estimation can also introduce artifacts....this would probably work better with 240hz blue phase mode lcd panels.

as long as sony & sammy are in love, we will likely to see bluMotionFlow240 in 2011

so far, i think oled will not replace lcd in a big screen tv market anytime soon