Australian peace restored with free HD tuners
by Steven Kim 
posted Aug 25th 2008 at 11:10PM
For all of our complaining about the long run-up to the analog shutoff here in the US, this story illustrates the benefits of taking time to do a little consumer education. In Australia, it turns out that not everyone was aware that TVs with analog-only tuners are unable to receive the HD programming that Seven and Ten are advertising so heavily. This all came to a boil with Ten's HD-only Masters golf broadcast, and some customers returned to stores with talk of "misrepresentation." Retailers are giving away digital set-top boxes to smooth things over, though, so hopefully things are cleared up for now. This sounds exactly like the kind of thing US big-box retailers avoided by clearing shelves of analog-only TVs, and we might suggest some similar action for other global HD citizens.
Filed under: Industry, Set-top boxes, Tuners
Reader Comments (Page 1 of 1)
why not the LS2LS7? @ Aug 26th 2008 12:30AM
There doesn't appear to be anything HD about that box. No component out. No HDMI out. No DVI out. No SCART out. This appears to just be a digital converter, incapable of actually outputting HD.
FreeRange @ Aug 26th 2008 12:57AM
You are correct, Sir! www.dtvpal.com
Steven Kim @ Aug 26th 2008 1:03AM
That's not the DTV box that was given away in Australia. Sorry, the linked article didn't specify what tuner was given away.