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Reader Comments (Page 1 of 1)
ccweems @ Aug 20th 2008 2:57PM
First you quoted the article wrong - it's $200 by Xmas not $250.
Secondly, why is it right? Money.
The time will come when the second tier releases will have to make the decision "do we release in both formats (DVD and Bluray)"? and the answer will be n. Why? The cost of producing the DVD in the face of declining sales won’t make it worth it. It will be like the BR/HD-DVD dilemma. The studios always will want to release one SKU for each movie. They know that if they neglect DVD they can drive that business over to BR. Remember all of those prognostications that HD-DVD's demise would take months or even years? It took only a few weeks before there was no B&M presence at all. I expect much the same will happen with DVD, it won't end with a whimper but a bang.
squiggleslash @ Aug 20th 2008 3:03PM
Studios want to make money. Insisting on releasing something in the minority format ONLY is a sure way to not make that money.
No studios - not even those owned by Sony - are going to drop DVD in favour of Blu-ray until and unless Blu-ray is substantially more popular. Not going to happen. If in 2012 sales are as the above report predicts, studios will be supporting both formats equally.