RED brings the trademark pain against LG's Scarlet HDTV

by Nilay Patel, posted Aug 18th 2008 at 12:48PM

You wouldn't think that anyone in the market for a $3,000 handheld camera capable of shooting 3K HD at 100MB/s would somehow get confused enough to end up with a mediocre LG plasma TV, but it seems like the folks at RED are worried -- the company's lawyers are preparing an opposition to LG's filing for the "Scarlet" trademark, and they've filed for their own mark. It looks like RED is getting pretty serious about protecting its marks -- president Jim Jannard is politely asking RED fans to include a trademark disclaimer when they post about the company's products, and he says that the proceedings against LG are "just the tip of the iceberg." Honestly, we think RED's going to have a tough time selling a judge on the likelihood of confusion between a consumer-oriented HDTV and a decidedly pro-grade camera, but we've been surprised in the past -- we'll see how this one plays out.

Read - Jim Jannard forum post
Read - Request for extension of time to file opposition

Filed under: Displays, Other hardware, LG, Plasma

Tags: jim jannard, JimJannard, lawsuit, legal, lg, red, scarlet, trademark

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Reader Comments (Page 1 of 1)

Neutral

agenturge @ Aug 18th 2008 2:08PM

next they'll try to patent #FF0000, huh?

Neutral

Vinylvision @ Aug 18th 2008 3:00PM

I believe a RED lcd field monitor might already be on the market or in development

Neutral

crawdad62 @ Aug 18th 2008 4:27PM

Problem is in these situations that seem rather frivolous a trademark holder is bound to enforce said trademark or possibly lose it. I'm sure it has more to do with that than any confused consumer looking for an LCD and finding a 4K HD camera.

Neutral

Joseph @ Aug 18th 2008 5:01PM

Jim registered Scarlet as...

"Digital cinema camera systems and accessories, sold individually or as a unit, comprised of, cameras, camera lenses, flash memory cards, electronic memories, hard drives for video recorders, video monitors and flat panel display screens, all for use in the creation, storage, delivery, manipulation, recording, playback or viewing of video, music, graphics, photos, audio, text, and multimedia data; cinematographic projectors; photographic projectors; slide projectors; computer programs for digital cinema cameras; audio and visual educational and teaching apparatus and instruments, namely, computer hardware and computer software programs for the integration of text, audio, graphics, still image and moving pictures into an interactive delivery for multimedia applications, computer white boards, video projectors and video display monitors, in International class 9".

Not just an awesome camera.

RESPECT other's trademarks people!

Neutral

Doc @ Aug 18th 2008 7:06PM

The real lawsuit should be over how massively lame those LG commercial are IMO.

Neutral

GhostDoggy @ Aug 21st 2008 5:34AM

I guess they are not selling enough of those cameras. I am betting 99.99999% of the people on the planet have never heard of RED, and probably 99% of them have not heard of Scarlet. This sounds a lot more like RED's legal staff trying to justify their needed presence.

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