Warner set to lower Blu-ray Disc prices for the holidays

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J.Goodwin @ Jul 15th 2008 1:42PM

Sounds more like they're re-adopting their HD-DVD pricing strategy.

I wonder how Warner's hi-def sales have gone since they went Blu-ray exclusive. I'm willing to bet that they've dropped off somewhat after the initial suicide run on HD-DVD titles.

Warner used to be the biggest fish in the 2nd biggest pond, now they're another also-ran on a format that doesn't have a decent head of steam (not that HD-DVD did).

They could bring their nice beautiful VC-1 transfers over to the Bluray camp though. Would be a nice change from what's passing for hi def from some of these studios.

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J.Goodwin @ Jul 15th 2008 1:42PM

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