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Reader Comments (Page 1 of 1)
J.Goodwin @ Jul 15th 2008 1:42PM
Sounds more like they're re-adopting their HD-DVD pricing strategy.
I wonder how Warner's hi-def sales have gone since they went Blu-ray exclusive. I'm willing to bet that they've dropped off somewhat after the initial suicide run on HD-DVD titles.
Warner used to be the biggest fish in the 2nd biggest pond, now they're another also-ran on a format that doesn't have a decent head of steam (not that HD-DVD did).
They could bring their nice beautiful VC-1 transfers over to the Bluray camp though. Would be a nice change from what's passing for hi def from some of these studios.
DrXym @ Jul 16th 2008 5:27AM
I don't see anything wrong with Warner's strategy. They did the same thing with DVD - disks were initially very expensive, then as the format was going mainstream WB came along with cheaper disks to capture more of that new market. They're doing the same with Blu Ray. Makes sense really.