Sony to push Blu-ray, HD recording abilities of VAIO machines

by Darren Murph, posted Jul 4th 2008 at 3:50PM

Sony's been pretty big on its HDNA marketing scheme. Even at last year's CEDIA the message was everywhere, asserting that its home theater gear shared some sort of double-helix bond with the root of all high-definition. Now, the outfit is pulling its HD-equipped VAIO machines under the same marketing umbrella in an attempt to convince prospective buyers that these systems are "born out of" other high-def products. In particular, Sony will push the HD OTA tuning and BD playback abilities in its all-in-one PCs and Blu-ray-equipped laptops, though we don't expect any new rigs to emerge as part of the deal. Sure, this is little more than a trivial way to tack "HD" onto yet another product, but we can't harsh too much on anything that gets high-def into the mainstream.

Filed under: Blu-ray, Media PCs, Other hardware, Tuners, Sony, OTA, Advertising

Tags: HDNA, htpc, laptop, marketing, promo, promotion, sony, VAIO

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Reader Comments (Page 1 of 1)

Neutral

jedimaster787 @ Jul 6th 2008 7:43PM

What Sony needs to do is add SACD playback support to its VAIO line. Only then will I consider a VAIO, or at least a Sony-branded Blu-ray-player/SACD-player combo drive (which currently doesn't exist except inside the Playstation 3). I already have a Blu-ray burner by Lite-On so I don't need a Sony BD burner.

Neutral

Ken @ Aug 2nd 2008 6:39PM

Ditto on the SACD, really still the best format for HD sound anywhere.
I occasionally try formats, but nothing seems to match-up with SACD

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