HD goes underground in London's Tube

by Steven Kim, posted Jul 4th 2008 at 7:23AM

Light control is probably the biggest challenge to a good projection setup. The subterranean nature of London's subway is pretty much ideal in that regard, and now CBS Outdoor has brought its cross-track projection (XTP) system to the Tube. The Piccadilly Circus, Euston, Bank, Liverpool Street and Bond Street stations have been outfitted with a total of 23 14-foot screens that are getting HD video ads beamed onto them, sans audio (thankfully). There are plans to build out to 150 XTP screens and compliment them with 2,000 digital screens Tube-wide, which all fits in with CBS Outdoors' plans to bathe subway riders in advertisement. If ad-targeting tech is brought into the equation, we see some potential for really embarrassing hilarity. Meanwhile, London readers are encouraged to let us all know how the picture XTP quality is holding up!

Filed under: Projector, Advertising

Tags: ad, advertisement, advertising, cbs outdoors, CbsOutdoors, england, london, projection, projector, subway, tube, uk, underground, xtp

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Reader Comments (Page 1 of 1)

Highly Ranked

Tronski @ Jul 4th 2008 9:55AM

Saw these yesterday on the Tube. In an age when we are meant to be conserving energy and its not like the tube isn't already hot enough in summer, why are they rolling these out?

Neutral

Michael @ Jul 4th 2008 9:57AM

they have to be energy safe

Neutral

Michael @ Jul 4th 2008 9:57AM

this sounds pretty cool is cbs outdoor the same cbs that has tv shows on it?

Neutral

GenBanks @ Jul 4th 2008 12:37PM

Since classes have finished for uni I haven't had any reason to be on the tube, but this definitely makes me say Go London! We rock! :D By Olympics time, at this rate, we should be a pretty high tech city ;)

I love the TV screens, I think they will prompt some innovative and funny ads. The small screens they already have on the escalators have resulted in some cool stuff.

(And who knows, maybe the extra ad revenue will help them aleviate the morning 8-10am/4-6pm overcrowded death squash...)

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