Sky HD gets new name and price
by Steven Kim 
posted Jul 2nd 2008 at 3:45AM
A note to those on the product naming committee -- when adding HD capability to an existing product, simply add "HD" to the old name. Consider it a lesson learned by Sky, which will rebranded its well-regarded HD service as "Sky+ HD" starting July 1. That little "+" symbol will hopefully alleviate confusion amongst shoppers who thought that "Sky HD" did not have the DVR capabilities of the "Sky+" service. As if to make up for the confusion, Sky is cutting £100 ($200) off the price of the set-top box, bringing it to £149 ($295). Both of these are good moves, we think -- anything that can cut down on consumer confusion and spread HD is welcome in our book.[Via TooCheap]
Filed under: Industry, DVRs, Set-top boxes, Satellite
Reader Comments (Page 1 of 1)
Salacious @ Jul 2nd 2008 5:48AM
I guess that they are leaving the £10 per month charge in place if you want HD over SD. They used to have this charge for the Sky+ service which was eventually dropped, when they drop it for Sky HD then the service might become attractive (the number of HD channels is still poor)
Truth Teller @ Jul 2nd 2008 6:23AM
"Sky is cutting £100 ($200) off the price of the set-top box, bringing it to £149 ($295)"
If you kept your eyes peeled and were a long-standing customer they had that as an offer last year.
That's what I paid (when I upgraded from the 'ordinary' Sky+ DVR) for mine.
.......and with no installation fee or requirement to take their additional £10/$20 'multi-room sub out either.
1 years viewing and the price has only just been lowered to what I paid.....even my Thomson HD box of tricks has been reliable.
Result!
Now all they have to do is remove that ridiculous £10/$20 high def surcharge (which they used to have for the Sky+ features and did drop, so it may happen, if only for those of us on the full sports & movies service)