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Reader Comments (Page 1 of 1)
Marshall @ Jul 1st 2008 10:05AM
From The Real HT Info Podcast Blog:
Here's what I think Netflix should do. They already have a tremendous web presence and the HANDS-DOWN BEST tool for finding, tracking, commenting on, and rating movies. Open the whole system up to everyone, subscribers and non-subscribers a like (right now, if you are not a paid subscriber, you can't search, rate, queue movies).
What it would cost:
-A couple servers
-A couple full-time web-coders
What Netflix gains:
-People start using Netflix to discover movies, rate them, leave comments. They make Netflix where the store their movie list (everyone has one). Let's call it 1 million new eyeballs, each visiting Netflix an average of once per day, 365 million hits a year. Those are conservative numbers.
-Netflix can implement advertising on the pages of non-subscribers. At the low-end of web advertising, you can expect $12 per 1000, so Netflix is looking at $4.4 Million per year.
-Occasionally, one of those folks will subscribe for a month, buy a used movies, or Netflix could even develop a pay as you go plan, say $3 per movie, per week. That's $12 per month, more than their lowest subscription plan and less than Blockbuster charges for 2-5days.
-More ratings means a more accurate rating system for everyone. And once again, rating are personalized. Unlike IMDB, or rotten tomatoes, a movie rated 3 stars for me may be rated 5 stars for someone else based upon Netflix's individualized weighted system.
-Netflix becomes the de facto name associated with movie rentals. Blockbuster is gone. IMDB becomes the second stop, rather than the first, for finding out more about your favorite movies.
Mitchell @ Jul 1st 2008 1:00PM
personally i never use netflix to find movies. They always hide the new releases or big releases in all kinds of crap. If you go to the new releases tab you will see movies that are a year old! They are just trying to distract you from picking the popular ones.
Sure Movie stores do the same thing (mix old ones in the new releases) but they also have a huge wall of a 100 boxes for the blockbuster of the week.
With netflix its just a bunch of pics. This is why i go to imdb or view the blu ray releases.
Mitchell
Marshall @ Jul 2nd 2008 11:06AM
Hopefully this doesn't double post, refreshed several times, waited about 5 mins, first post still didn't show...
Netflix New releases used to be like that, but check it out now. You can view new released by popularity (movies that showed for me were Bucket List, 10,000 BC, and Spiderwick Chronicles), as well as genre and release date (as little as 1 week old). Netflix's new release section is much improved, and rivals the video store.
What I will definitely give imdb is pre-releases. I go to imdb to find out about movies like "Tropical Thunder" and "Wanted" a month before they hit the theater, and immediately head over to netflix to save them in my queue. I then forget about them until they become available on DVD, at which point, they show up in my rental queue, ready to ship.
If Netflix would start pimping movies currently announced, and in the theater, as available to add to your queue, it would be one stop shopping for me.
Marshall
The Real HT Info Podcast