Studio execs see Blu-ray revenue breaking $1 billion this year
While research firms chime in on the rate at which Blu-ray is being adopted worldwide, a handful of studio executives have suggested that Blu-ray revenue industry-wide could break $1 billion in 2008. During the Home Entertainment Summit in Los Angeles, presidents at Warner Home Video, Walt Disney Studios Home Entertainment, Lionsgate, 20th Century Fox Home Entertainment, Sony Pictures Home Entertainment and Universal Studios Home Entertainment all agreed that the $1 billion mark would be surpassed this year, while Paramount Home Entertainment president Kelly Avery maintained that $750 million was a more realistic figure. Notably, the bigwigs did admit that the growing popularity of digital downloads could eat into profits, but even we'd agree that BD is probably safe from too much erosion in the short-term.
[Image courtesy of Blu-ray]
[Image courtesy of Blu-ray]





















Reader Comments (Page 1 of 1)
J.Goodwin @ Jun 18th 2008 10:56AM
At least in the music world, it seems clear that even people who pay for downloads still want to buy physical media, so while there may be some bites taken out, I expect that Blu-ray will do more than survive.
http://www.theregister.co.uk/2008/06/16/bmr_music_survey/
Achilles @ Jun 18th 2008 12:10PM
Blu will be fine if they can convince their suppliers to put out players that are NOT crap. I'm still waiting for a complete player that isn't >$400 and isn't a PS3. I don't need a "2.0 ready with future firmware" crap type player. Give me a solid, quality player that isn't full of buggy SW/HW, supports the standard HD audio (DTS-Master, etc) and I'm sold.
Come on Blu-Ray, my $$ are waiting!!!!!!!!!!!
Truth Teller @ Jun 18th 2008 12:34PM
Hold the presses......
Blu-ray backers claim Blu-ray to do great.
Next week more stunning revelations.......
bears and their woodland defecation habits
and
the Pope, amazes the world with news that he does indeed hold membership of specific Christian denomination.
gamedude420 @ Jun 18th 2008 1:11PM
why are you even here? you dont even care about HD. you were trying to claim digital "hd" downloads (really not even truly hd) were the next big thing, and would replace optical media , and toshibas new SUC (super up conversion) would replace blu ray. why so bitter than hdvd lost to the superior format? just give up already and join the world of HD and go BLU.
JimC @ Jun 18th 2008 12:44PM
Even more predictable...Truth Teller having his obligatory pot shot at Blu-ray....
We get it, you don't like Blu-ray, you wish it would die, you wish Toshiba would bring back HD DVD...blah blah blah...enough already....
DEEZNUTZ @ Jun 18th 2008 1:14PM
"the Pope, amazes the world with news that he does indeed hold membership of specific Christian denomination"
You need some new material. It wasn't funny the first time you wrote it. NEWSFLASH: It still isn't funny.
You try too hard. Go watch the Matrix (again) on one of your 14 HD DVD players and chill out.
shawnmos @ Jun 18th 2008 12:57PM
Good, now maybe we can get some worthwhile titles. Jurassic Park? Starwars? Back to the Future? Finding Nemo? Please???
DEEZNUTZ @ Jun 18th 2008 1:18PM
Back to the Future and NEMO are slated for 2009 release. The rest is anyones guess, but don't hold your breath on STAR WARS till at least 2010. George Lucas is a douchebag like that.
Truth Teller @ Jun 18th 2008 1:33PM
* quote
gamedude420
why are you even here?
=====================================================
To make whatever comments I feel are appropriate on developments in the high def industry.
Next.
************************************************************************************
* quote
gamedude420
you dont even care about HD.
=====================================================
Actually I do.
It's Blu-ray I don't care for one bit.
This is because BD is going to ensure high def movies on disc fail to take off in the mass-market and remain a high margin niche product.
Next.
************************************************************************************
* quote
gamedude420
you were trying to claim digital "hd" downloads (really not even truly hd) were the next big thing
=====================================================
Er, they already are "the next big thing" coming.
Apple have already sold more movie downloads than Blu-ray have shifted.
This at a stage in the development of movie downloads where they have barely gotten started.
Haven't you noticed the various stories of downloads/VOD & movies on demand EngadgetHD is littered with these days?
Next.
************************************************************************************
* quote
gamedude420
and would replace optical media
=====================================================
Instead of trying to put words in my mouth try sticking to what I actually said.
I think you'll find I've actually said 'do better than Blu-ray'.
Which is exactly what is going to happen if Blu-ray stays a high price high margin niche product.
************************************************************************************
* quote
gamedude420
and toshibas new SUC (super up conversion) would replace blu ray.
=====================================================
Again stick to what I actually said.
I've said that Toshiba's Super Upconversion player may well take off and sell much better than Blu-ray.
Next.
************************************************************************************
* quote
gamedude420
why so bitter than hdvd lost to the superior format?
=====================================================
LMAO
Fail.
If you honestly think it's about mere petty "bitterness" then you need a reality check pronto.
************************************************************************************
* quote
gamedude420
just give up already and join the world of HD and go BLU.
=====================================================
No thanks.
I'll happily make do with my nice collection of HD DVDs, my HD TV service, downloads, rips and upscaling - I'll be taking a long look at Super Upconversion too when it comes.
I can easily await the next format instead of taking a chance on the dubious kids game console based mess that Blu-ray is.
2 years ought to see this BD cr@p exposed for what it is and falling flat on it's face.
If the burners take off & BD blank media prices fall a hell of a long way away from where they are now
(cos the PC market is a very different kettle of fish)
and they start to sell off the profile 2.0 (on) players & movies cheaply enough when it does die I might have a look.
I've no problem waiting that kind of timescale out.
Mr. E @ Jun 18th 2008 2:07PM
Why don't you save your fingers. Nobody is going to read all that as soon as they see who wrote it.
Truth Teller @ Jun 18th 2008 3:26PM
Speaking for everyone now E, huh?
LMAO
Mind you don't trip over that ego, eh?
tifosiotaku @ Jun 18th 2008 8:18PM
... and I thought the mods told you to take a hike...
Truth Teller @ Jun 18th 2008 8:32PM
@ tifosiotaku
No, you've been whining & crying your eyes out repeatedly hoping that they would, you mean.
Fail.
Gus @ Jun 18th 2008 10:58PM
I enjoy reading your posts TT, some of them are quite humorous, congrats on 3 or 4 highly ranked posts yesterday, it certainly makes a change from the usual "red" ones, :) well done.
benny boy @ Jun 19th 2008 1:41PM
You were completely 100% wrong about HD-DVD winning the format war despite knowing for sure that they would.
I think it's safe to say that these predictions are just as wrong.
Truth Teller @ Jun 19th 2008 5:04PM
Yes Benny, great logic there.
Being wrong on hoe one subject turned out (because of last minute backroom double-dealing) prove the case in every subsequent event.
You're not exactly over-endowed with the old grey matter are you?
I have this bridge in London I'd like to talk to you about.......
LMAO
Truth Teller @ Jun 18th 2008 1:38PM
* quote
JimC
Even more predictable...Truth Teller having his obligatory pot shot at Blu-ray....
=====================================================
Jim if you could engage your mind for a second you'd see it was a "potshot" at this insulting garbage where 'the industry' punts out propaganda as news.
Shame the fanboy in you is blinding you so obviously.
************************************************************************************
* quote
DEEZNUTZ
You need some new material. It wasn't funny the first time you wrote it.
=====================================================
Jeez, wake up, not everything is meant as a laugh-out-loud joke......
......but it does completely nail the pointless absurdity of the original industry comment.
JimC @ Jun 18th 2008 2:25PM
Point is...you're tiresome. You take every opportunity to take pot shots at BD, BDA, anything related to blu-ray. Never mind that your motives are out of pure fanboism itself. It one thing to back a dying horse as you did for so long with HD DVD but that horse is now dead and you're still backing it. Did Sony kill your dog or something? Was HD DVD your Messiah? Why do you have such a obsession with dogging blu-ray?
You were wrong about HD DVD, so what? Get over it. Blu-ray seems to be doing just fine and here's a little clue for you...you dogging it every chance you get won't change the outcome one bit, like a fly taking a crap in the ocean, not going to matter.
The only thing you're accomplishing it taken up space in the comment section trying your best at bashing....the winner of the format war. This isn't social politics, no one is going to be ruined if they buy into blu-ray, no lives will be lost if blu-ray does well or doesn't.
Your comments are trollish at best. Baiting attacks. It's already old....like I said, we know you hate Blu-ray, do we need 50,000 posts to get the point? Nope. You've got your point across, few care...go buy some last years HD DVD's in the bargain bin and grin and be happy....
Truth Teller @ Jun 18th 2008 3:30PM
Dry your eyes JimC.
The only person here gurning and bawling about a format is you
(and 1 or 2 of the rest of the PS3/Blu-ray fanboy collective).
It must be so awful to be so sensitive to anyone criticising your beloved format.
Jim Mallory @ Jun 18th 2008 3:26PM
Digital Downloads won't take off in a major way until we start to get real broadband changes in the US. With all the major ISPs talking caps (expect Verizon but I imagine they will impose caps if everyone else does) HD downloads would have to be limited to 1280x720/24fps with a single 5.1 soundtrack to even be conceivable under Comcast's (downright generous compared to some of the others) 250GB per month limit.
BluRay will be the "reference" HD format for a very long time.
Mr. E @ Jun 18th 2008 2:04PM
Downloads almost certainly means no special features as well, for those who really care about them.
Truth Teller @ Jun 18th 2008 3:35PM
Even at this very very early stage digital downloads have already taken off.
Apple have sold more movie downloads than Blu-ray has sold discs.
As for 'reference'?
Who cares what the minor niche calls itself in a fit of deluded grandeur, it's utterly meaningless beyond the few.
........ and if you want to talk genuine 'reference quality' there's always the 2K or 4K encode of the movie/TV Show itself.
JimC @ Jun 18th 2008 6:54PM
Well TT, for a "niche" format, it has a very strong presence in the U.S.' largest retailer, Walmart. Oh I forgot you don't live in the US so you probably wouldn't know. Yes, Walmart has expanded this 'niche' format greatly and is pushing it with sales and prominent displays right near the HDTV's. THey even are demoing a BD setup. But this 'niche' format also exists in every major and minor retailers as well. So for a 'niche' product, sure seems to be everywhere and very prominent in the bargain retailer, Walmart now.
So if blu-ray is a 'niche' then digital downloads is a pimple on a niche's behind.
Gus @ Jun 19th 2008 2:27AM
JimC, how about some sales numbers from Walmart?
Having lots of stock and actually selling those overpriced POS Chinese junk players is all together a different thing.
My old friend Dr.Xym and I have had this conversation a couple of times a while back, he seems to think they are the new baby Jesus as well, you know, you've heard of Dr.Xym and his Walmart BR Stormtroopers, but I have yet to hear of anybody from J6 land actually buying one!
Toshiba hardly sold any thing until the A2/A3 were $99 and they were excellent quality.
Got some sales figures there????..... and preferably some direct from W/Mart, anything via the BDA tends to be ever so slightly biased.
Gus @ Jun 19th 2008 2:31AM
Have blu ray stand alone player sales overtaken HD DVD yet does anyone know??
DrXym @ Jun 19th 2008 4:44AM
Gus, stop being a cretin. Whatever you imagine I said probably deviates quite different from what I actually said.
benny boy @ Jun 19th 2008 1:54PM
The broadband infrastructure in the UK is already very slow due to people downloading shows and movies off of the BBC iPlayer etc. and without upgrading the entire country's broadband, it will stay this way
And I don't think that will be happening in the next few years. This is the same story in soo many other countries as well. So, everyone who is saying that physical media will be replaced within the next 10 years is sadly mistaken.
Truth Teller @ Jun 19th 2008 6:12PM
Benny try telling the truth.
All the 'big name' cr@ppy ISPs in the UK throttle your bandwidth, those that aren't at the bottom end of the market don't.
You're simply projecting your own experience and you are clearly ignorant of the pending changes to the UK network.
Try paying about £1 per week more.
I do.
I get a rock solid, never throttled, 7.4mb connection 24/7.
I'm allowed downlaoding without penalty @ 30gb per month at peak times (8am - 10pm weekdays) & 300gb per month off peak (ie at all other times).
All for just under £25 a month.
We're also aabout to get C21N in the UK.
It happens here in N Ireland first at the end of this year (2008).
Everyone in the rest of the UK is moving to an 'up to' 24mb connection through-out 2008 - 2012
(it is currently available around parts of Birmingham).
If the ratio stays the same compared to the cuirrent 'up to' 8mb connection speed then that means I can look forward to somewhee around or just over 20mb up and 1mb down.
JBDragon @ Jun 19th 2008 1:44AM
oh please,.... Blu-Ray sales aren't doing all that great. Stand alone player sales are poor as there's nothing worth buying. Most of the Blu-Ray player sales are from the PS3, a game console of all things. I can't take Blu-Ray serious being the only player worth buying at this time is the PS3. I really don't want a PS3. If I have to get Blu-Ray, I want one that has the same capabilities as HD DVD does, which means in has to be a profile 2.0 player and at a price of $299, or better yet $199. Until that time comes, I'm perfectly fine watching Up converted DVD's!!!
Nfinity @ Jun 19th 2008 2:24AM
I don't know why people think this is good. Essentially what they are hyping up and the only reasonable person is the Paramount guy saying that pretty much the sales as we have them now will maintain to be the same until end of year. This is nothing to be happy about.
If we have an average of 6-10 million a week in revenue for Blu-Ray from the NPD numbers we saw..this is let's say 50 million dollars a month.. 12x50 mill. = $600 million. Considering that some blockbuster movies will offset these numbers.. Paramount guy's estimates of around $700 million are more realistic.
This still means that Blu-Ray will continue to be in very very niche market this year.
I think there's no way they will break 1 billion especially knowing what the economy is like, people not knowing who will be the next president and saving money for gas.. the Blu-Ray sales can only go down, not up and that's just being very realistic.
Nfinity @ Jun 19th 2008 2:31AM
Also.. with the price difference that Blu-Ray movies are going for.. it's not really a shocker they are making more money. That was the whole point. The only thing that will happen is that they will realize their estimates are wrong when regular people still continue passing buy the Blu-Ray section at their Walmarts.
It's interesting. I go next by my Walmart supercenter and they have a nice setup for Blu-Ray.. which is all fine and dandy.. but the ONLY section of Blu-Ray people even come to look at is the $15 Blu-Ray deals. Discs there are almost empty and the rest of the Blu-Ray section with movies from $25-$30 is always packed with movies with noone coming in.
I was the only person there for like 20 mins checking out movies. It was pretty much a confirmation of the point that people simply won't buy movies and technology priced this much out of whack.
Gus @ Jun 19th 2008 2:33AM
1 billion in revenue, how far to go before it's profitable, several more billion after that one would think!
DrXym @ Jun 19th 2008 4:46AM
Sure thing Nfinity. After all you claim to own over 100 BD movies and also you've claimed that they cost $40. That makes you the biggest dumbass or the biggest liar on the planet.
DVD4ME @ Jun 19th 2008 4:43AM
$1 Billion, such a riduculously small amount really when you think about it, sony paid out more than that in bribes during the format war!
JimC @ Jun 19th 2008 10:42AM
GUS,
Walmart doesn't provide sales figures and you probably already know this.
Best indicator of how well a product is doing is how much shelf space they provide it. Well, they've expanded their blu-ray across all stores....can only guess that means that they either believe it will sell or know it will....
Nfinity @ Jun 19th 2008 1:39PM
or they are stuck with a shitload of players they have to offload somehow and they got paid by Sony to display the PS3 in every store as a Blu-Ray player.
Don't be naive. This is all Sony and BDA pushing it not Walmart.
JimC @ Jun 19th 2008 2:19PM
NFinity, do you honestly believe that or are you just throwing that out there for funsies?
Walmart is making a big push for HDTV. They want to take business away from Best Buy and other electronics outfits and so they are making this push on their own to be competitive in the electronic/HDTV department.
That's what this is...Sony has nothing to do with it. Did Sony kill your dog as well?
JimC @ Jun 19th 2008 2:20PM
NFinity, do you honestly believe that or are you just throwing that out there for funsies?
Walmart is making a big push for HDTV. They want to take business away from Best Buy and other electronics outfits and so they are making this push on their own to be competitive in the electronic/HDTV department.
That's what this is...Sony has nothing to do with it. Did Sony kill your dog as well?
JimC @ Jun 19th 2008 2:21PM
Oh this comment system is trying to kill me again....
Nfinity @ Jun 20th 2008 5:57AM
Jiim.. Walmart is not the same model as Best Buy in terms of retail.. Walmart is storing (acting as warehouse) for the most part items they get. They charge for space and shelves. Those Blu-Ray stands and PS3s and Sony TVs shown are paid for by Sony not because Walmart pushes HD.
Even if I didn't know anything about retail the fact they have only Sony items shown for Blu-Ray at the forefront tells you that they are paid for. Just like anything else with Blu-Ray.
Again, nobody is buying these items. I go often to my Walmart for example because it's very close to my house and I can tell you they selling BAD..
I know they are not even replenishing their stock because I picked up 2 weeks ago a Rambo trilogy set and I when I turned it back into the spot it was angled weird. I come back 2 weeks later.. the whole Blu-Ray section looks EXACTLY the same.
So yeah.. in general I think they are desperately trying to sell what they have in Blu-Ray. Those $25-$30 discs are not being bought by anyone, little less those $400-$500 players.
Nfinity @ Jun 20th 2008 5:58AM
Jiim.. Walmart is not the same model as Best Buy in terms of retail.. Walmart is storing (acting as warehouse) for the most part items they get. They charge for space and shelves. Those Blu-Ray stands and PS3s and Sony TVs shown are paid for by Sony not because Walmart pushes HD.
Even if I didn't know anything about retail the fact they have only Sony items shown for Blu-Ray at the forefront tells you that they are paid for. Just like anything else with Blu-Ray.
Again, nobody is buying these items. I go often to my Walmart for example because it's very close to my house and I can tell you they selling BAD..
I know they are not even replenishing their stock because I picked up 2 weeks ago a Rambo trilogy set and I when I turned it back into the spot it was angled weird. I come back 2 weeks later.. the whole Blu-Ray section looks EXACTLY the same.
So yeah.. in general I think they are desperately trying to sell what they have in Blu-Ray. Those $25-$30 discs are not being bought by anyone, little less those $400-$500 players.
JimC @ Jun 20th 2008 9:12AM
Nfinity,
Yes Walmart sales shelf space but only to what they think will sell and to their own specifications. Walmart has a greater goal of usurping the home electronics leader away from Best Buy and the like. So they are pushing this themselves. They also have been pushing HD.
Whether or not the copy of Rambo is still in the same place is a reflection upon Rambo in your neck of the woods. We buy most of our movies from Walmart when they are on sale and some when they are not. In the past few weeks I have bought National Treasure 1 & 2, Bee Movie, Cloverfield, and 3:10 to Yuma from my local Walmart.
As far as pushing Sony, well the prominently displayed player at one Walmart is the Samsung BDP-1500, at the other is the Panasonic. At both stores, the demo unit was a Sony (not the PS3).
Short of it is, Walmart across all stores increased blu-ray presence over triple fold. They don't do this just because Sony wants it, they do what's best for Walmart, guaranteed on that.
By the way, this new push from Walmart is relatively new, within the last month. So this is just begun.