NBC Universal hopes to push HD-focused ads during Olympics
Not like you couldn't piece this one together yourself, but NBC Universal isn't going to let this opportunity pass it by. Just like the run-up to the SuperBowl, it's planning on using the Olympics as a campaign platform for HD. Reportedly, affiliates will be "provided with on-air, direct mail and bill stuffers to promote HDTV content sales, as well as material designed to retain current HDTV subscribers." In other words, expect to see an onslaught of ads coaxing folks into making the jump to high-def if they haven't already. Gotta love those marketing gurus, eh?
Filed under: Industry, NBC, Universal-HD, Advertising, Sports
Reader Comments (Page 1 of 1)
TVGenius @ Jun 16th 2008 11:02AM
I'm just hoping our local NBC station will be able to handle delayed HD programming by then. Our FOX station is the only one who airs delayed programming (because of our time zone) in HD. And our CBS has no HD.
Aaron @ Jun 16th 2008 7:39PM
NBC did this for the 2004 Olympics from Athens. They kept playing the same, stupid Sony commercial over and over and over again. I can still hear it in my head:
Crowd: "Hey Scott! Hey Scott!"
Scott: "Yeah?"
Crowd: "Whacha watching?"
Scott: "The game."
Crowd: "In high-definition?"
Scott: "Yeah."
Crowd: "Can we watch?"
Scott: "Well, I don't know..."
Crowd: "We brought chips..."
Man in crowd: "And salsa!"