http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/ Engadget HD Comments for Universal's first Blu-ray Disc cover revealed http://www.engadgethd.com/media/feedlogo.gif http://www.engadgethd.com en-us Copyright 2009 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/Jun 13th 2008 9:06AMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/Jun 13th 2008 9:50AMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/Jun 13th 2008 9:12AMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/
should really read

"The Perfect Hi-Def Movie Experience only after we decided HD-DVD wasn't good enough for you"]]>Jun 13th 2008 9:23AMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/
My reaction to your post was exactly like your avatar]]>Jun 13th 2008 10:05AMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/"The Perfect Hi-Def Movie Experience"
instead being
"The Perfect Hi-Def Movie Experience once we figured out we couldn't make money on HD-DVD"

As for choice of "launch" title, come on Universal. The Mummy Returns? You've got FAR better titles with FAR more market appeal than this stupid movie in your catalog.

]]>Jun 13th 2008 10:03AMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/
I guess it could have been worse, it could have been Scorpion King.]]>Jun 13th 2008 9:54AMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/Jun 13th 2008 9:35PMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/
Then Serenity.... ]]>Jun 13th 2008 10:18AMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/Jun 14th 2008 5:53AMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/
Every new title (regardless of what it is) I see in one of those cute little blue cases, warms my heart.

But I just wish it would all happen a little faster.]]>Jun 13th 2008 10:26AMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/Jun 13th 2008 11:12AMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/Jun 13th 2008 11:22AMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/
Apparently, "The Look and Sound of Perfect"—as Universal used to tout HD DVD—isn't enough anymore.]]>Jun 13th 2008 11:54AMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/Jun 14th 2008 6:01PMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/Jun 13th 2008 11:57AMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/
Just kidding. I have both formats, and I'm glad Universal is onboard.

Now start churning out Battlestar Galactica on Blu-ray! If I have to buy another DVD boxed season set, I'm going to scream.]]>Jun 13th 2008 11:57AMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/Jun 13th 2008 12:26PMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/Jun 13th 2008 12:30PMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/Jun 13th 2008 12:46PMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/Jun 13th 2008 1:06PMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/
As far as "The Perfect Hi-Def Movie Experience" I want to see it first. They can't do a worse job than Fox, can they?]]>Jun 13th 2008 1:22PMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/Jun 13th 2008 1:34PMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/Jun 13th 2008 9:35PMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/Jun 13th 2008 1:12PMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/Jun 13th 2008 3:01PMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/Jun 13th 2008 3:27PMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/Jun 13th 2008 6:55PMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/
If they pull it off, one might classify their menu system as a best practice learned during the format war. Consistent menus don't piss people off.]]>Jun 14th 2008 12:39AMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/Jun 13th 2008 9:40PMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/Jun 16th 2008 9:40AMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/
I see many of you questioning why Universal has decided to release the Mummy movies instead of something more to your liking (personally I liked both of the Mummy movies). There are actually a few reasons:

1. Universal is releasing the third installation of the Mummy franchise in early August. Trends show that when a sequel gets released the previous titles also receive a boost in sales and Universal (like Sony, Disney, Warner, etc) wants to capitalize on this to promote their Blu-ray movies.

2. The Mummy movies provide a good test of storage and compression for Universal's Blu-ray movies. The reason why you don't see King Kong on Blu-ray yet is probably because the big U won't be able to get BD50s for a while and therefor sucha long movie may be seen as inferior on a BD25. The Mummy movies are the perfect size to test out the limits of the BD25 discs before moving on to something a bit more strenuous.

3. Like with HD DVD, Universal will not release any of Spielberg's movies without his express permission. I know, it's easy to say that Spielberg is a Blu-ray fan and as such he should be on board, but it's not that simple. Spielberg isn't a Blu-ray fan so much as he is a money fan and selling your new-fangled Hi-Def classic masterpiece to an audience still in the low millions isn't going to be as successful as when he sells it at hundreds or possibly billions.

There I hope this helps anybody confused as to why the Mummy movies are coming first and not King Kong, Jurassic Park, or Fear and Loathing in Las Vegas.

Also, give Universal some time to get their act together. They were the only movie company (besides Weinstein, who stills remains oddly silent) that didn't have any practice with the Blu-ray technology. You can't expect them to immediately jump from HDi to BD-J over the course of a few days. It's going to take them at least a year to get caught up to the other BD companies.]]>Jun 16th 2008 12:46PMhttp://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/http://www.engadgethd.com/2008/06/13/universals-first-blu-ray-disc-cover-revealed/Jun 16th 2008 2:09PM